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Tech Transformation Part 3

Christian Berdahl

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The influence of today's technology on our mind, part 3.

Presenter

Christian Berdahl

Founder of Shepherd's Call music ministry

Recorded

  • October 20, 2018
    6:45 PM
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I'd like to pick up where we left off we were looking at the brain implications and I like to just dive right in comprised of compromised white matter integrity we started looking at the spotty white matter which translates into loss of communication within the brain including connections to and from various lobes in the same hemisphere. As well as links between the right and Les hemispheres and paths between the higher the cognitive and the lower emotional or survival brain centers and the challenge that we're seeing here is it's not just the gray matter that's having a problem it's the white matter it's the the part of the brain that actually connects the different lobes Now we know as the frontal lobe we need that part of the brain to be engaged and functioning it's the executive center it needs to be at a higher functioning level and the challenge that we find is that with these certain types of tech addictions and the different devices and the stuff that we're looking at and the devices we're looking at them on with these apps is that it's a direct problem with that white matter not only the gray matter but with the white matter and so what this means is that there's a disconnect literally neurologically there's a disconnect now between certain regions of the brain and we know that the frontal lobe like we said is supposed to be the king or the one that's in charge of the the lower brain if you will and the lower brain is run more on base passion rather than intellectual understanding and thought in by the Holy Spirit so when we're having an actual neurological disconnect the physical neurological disconnect in a physical way what we're saying is now if the Lord is trying to impress that mind or a parents trying to reason what that young person there's an actual disconnect now and this creates a problem and I have parents coming to me all the time saying I don't even know who my kids are anymore they're not this is not who they are this is not what's going on and what's happening is that frontal lobe can no longer reach the different parts of the brain that have now gained the ascendancy Can you see this as being a problem. Especially for the generation that's supposed to hasten the 2nd coming of Jesus Christ indeed so the communication last is is what has the sociologist in the psychologist saying we're concerned are we this next generation are they even going to have the capacity to have empathy and to process on a higher level will there be more WRAL of the found in this next generation so we're when winds when the worldly scientists start asking these questions church wake up Amen Are you tired tonight going to good day men this is a tough meeting they have the last meeting and some of you guys started more than 12 hours ago that's impressive but the Lord's will sustain so this white matter also connects the networks of the brain to the body and vice versa in fact what's interesting is that there's very strong evidence and there's some new research going on right now where they're starting to link different kinds of challenges that people suffer from different neurological issues like Alzheimer's and dementia and they're seeing and you've rapid increase Have you noticed that and some are asking the question Is it because of what's how even the brains of older people are changing with these devices there's no conclusion yet but when you start diving into looking at these things let's just be I want to err on the side of caution and I want to be real careful with this beautiful brain that God has given us so this impaired cognitive function the 3rd part of the study showed impaired cognitive function. Imaging studies have found a less efficient information processing and reduced impulse inhibition increased sensitivity to rewards and insensitivity to loss and abnormal spontaneous brain activity associated with poor task performance so the study published in the appeal is called the Plosser one the Journal or the P.L.O.'s Journal was carried out by neuroscientists and radiologists at universities and hospitals in China where now they have 24000000 youth estimated to be addicted to the Internet and their devices that's huge that's quite substantial in fact what's happened is around the world some of these other countries they really want to know some of these answers and when they see problems they'll go after it the United States we are the early adopters of technology but we don't want to call it bad or say hey there's problems here we were like usually the last ones to the party if you will and so in other countries there have actually been addiction centers set up for years now almost even close to a decade for some of these countries there's actually addiction centers that you can go to detox you to help you get off of these devices and off of your internet addiction and in America this is like what are you serious some of this has been going on for a very long time did you know just this year the 1st Internet addiction facility has opened up in America when it happens in America that means a lot of people of knowing that this is a problem for a while. So let's for a moment just look at a I a D. O. I'm sorry let me let me read this here taken together studies show Internet addiction is associated with structural and functional changes in the brain regions involving emotional process of processing executive attention decision making and cognitive control so now let's go ahead and take a look at the idea for a moment because it's known as a many different names right now they haven't found a universal name they're going to use so you'll find it under different names Internet use disorder problematic Internet use compulsive Internet use internet gaming disorder technology addiction and the latest one I disorder basically it's all internet affective disorder or addiction disorder rather than other words here's the simplest definition you can find excessive computer use that interferes with daily life and understand it doesn't mean a P.C. It doesn't mean a laptop it means anything that is connected to an online experience so when we say computer we're not talking about just something that sits on your desk it can be in your pocket as well. And Internet does addiction disorder can have any or all of these excessive online gaming excessive online shopping see moms go well I don't play games my husband does or my kids do but you know what you can barely pry their fingers off their screens while they do their shopping compulsive online gambling This is one of the fastest growing problems that we find on the Internet that in sexting and sexual predators on the internet but compulsive online gambling it's interesting a lot of Christians will not go to the to the gambling halls or want to go to the casinos they won't play the lottery but they'll secretly playing online gambling on their devices at home or were maybe not even home from the spouse may not even know what's going on and so this is actually one of the fastest growing problem areas people have literally lost fortunes on online gambling excessive blogging excessive social networking compulsive watching of Internet videos and or pornography doesn't have to be pornography but for many it is unfortunately but just the compulsive nature of wanting to sit there and watch hours after hours of just videos online that's kind of the new normal for the new generation. Current citee psychiatric review publication from November 2012 so this is actually quite old information problematic computer use is a growing social issue which is being debated worldwide internet addiction disorder ruins lies by causing neurological complication psychological disturbances and social problems so the I think we've made a pretty strong case that there are some major issues with this problematic computer use surveys in the United States Europe and Asia have indicating alarming prevalence rates both China and South Korea identified Internet addiction as a significant public health threat back in 2008 so a decade ago China and South Korea are saying not only we have problems with their children but we're going to call this a public health threat that's huge too much screen time now Dr Victoria Dunkley a child an adolescent psychiatrist and writer for Psychology Today poses a question in her article too much screen time damages the brain quote but what about kids who aren't quote addicted per say addiction aside a much broader concern that begs awareness is the risk that screen time is creating subtle damage even in children with quote regular exposure considering that the average child clocks in more than 7 hours a day the average what not cine age or the average child is spending about 7 hours a day on these devices right now and some of your thinking well my child doesn't that mean some child clocking in 101214 hours because this is the average so. Maybe we don't have some of those serious brain alterations like we've been talking about but she continues as a practitioner I observe that many of the children I see suffer from sensory overload lack of restore to sleep and a high for aroused nervous system regardless of diagnosis what I call electronic screen syndrome these children are impulsive moody and can't pay attention much like the description of those diagnosed and if all of this wasn't bad enough psychologists and scientists have discovered that digital technology is actually changing the way we think educational psychologist Jane Healy believes children should be kept away from computer games and till they are 7 years old high parents how you doing now I know you're going to have some children that will start kicking and screaming because they're probably addicted and I'm going to tell you some of us might be might be kind of like tempted to point to the world in say that this is a problem of the world but no my friends it's a problem everywhere including in our church including in the more conservative 7th Day Adventists on the planet it's a problem everywhere I guarantee you it's a problem I've already had people come up to me and tell me some harrowing stories the things that are going on online are be leave a bowl including sexual predators including addicted children right here in that what I might call the cream of the crop of the remnant Church of God Most games only trigger the fight flight or fight region of the brain rather than the vital areas responsible for reasoning. Author soup Palmer in her book Toxic Childhood She writes this We are seeing children's brain development damaged because they do not engage in the activity they have engaged in for millennia I'm not against technology she writes and computers but before they start social networking they need to learn to make real relationships with people so parents take this to heart even if you have teenagers it's it might be time to socialize them if we have not done it properly and especially our children it's important to have play dates with them because they need to learn these these interpersonal skills they need to know that you can't always say what you want to say all the time they need to understand that you need to share and that they you have to learn how to compromise sometimes when you're facing and in dealing with other people but all of these skills are not necessary in an online experience in an article from the U.K. site Daily Mail entitled social websites harm and children's brains chilling a chilling warning to parents from top neuroscientist the writer states such sites as Facebook Twitter and Instagram are said to shorten attention spans and current encourage instant gratification and make young people more self centered I contend that it's not just young people that this little do this to it's all of us because frankly we all have the same type of brain and we are more prone to self than to self lessness right there's 3 of us excellent. I believe that it affects us older people as well however in the developing mind the impact is much more radical. Continuing on with some of these brain implications while these social networking sites are popular and indeed they are extremely profitable a growing number of psychologists neuroscientists believe that they may be doing more harm than good among them is PROFESSOR SUSAN GREENFIELD one of Britain's most well known neuroscientists and she found that some teenagers are now using up to 8 hours of Technology Day Ari what is that even possible Yeah that is for a large majority by the age I referenced earlier by the age of 114 percent of children are spinning at least one hour per day using mobile media oh up over one year old in fact I had friends that just flew out here from Oregon and they had a stool legs of one of the legs was about a 4 hour leg and they flew out and we spent a in our nation's capital spend a few days going around and just seeing how amazing our country actually is you wouldn't know that if you look at popular media today but the reality is they flew here and to the amazement of my friend Christa she took a photograph of this little baby an infant with the father holding the phone in just the right place right in front of that kid's face for 4 solid hours on that flight that child what didn't have a peep didn't wind didn't complain nothing just was just mesmerized by that device and the baby I have a picture on my phone she sent it to me the baby might be might be 11 months old. But this is what we're doing now we're just we're just integrating our children pretty much out of the womb in fact I had the thought just the I said this to my friend Tristan Kev and I said you know what they're going to have Next they're going to have like digital movie deals that go against what they have. I couldn't even believe I thought I was being silly and I went Wait a minute I wonder and sure enough not only that but they have car seats now with built in the holders to hold the i Pads ha ha ha all. In her book mind to change how digital technologies are leaving the mark on our brains she cites about 250 peer reviewed studies and papers on just the subject Her book has been described by several reviewers as the most extensively reference book of his kind a reporter commenting on her book said this quote her book makes disserving reader for the millions who's a social lives depend on logging into their favorite website or app each day he continues Dr greenfields research does however strike a chord with parents and teachers who have a growing concern that many youngsters lack the ability to communicate or concentrate away from their screens in fact it's almost like I don't in the public sector public school system it's kind of a challenge now because a lot of these young people are getting their or their class assignments of things right on public issued public school issued devices you can even download the information in less you're on a device and so that it's almost there's almost not a fighting chance. She continues on she adds that computer games and fast paced T.V. shows are also a factor and she says we know that small babies need constant reassurance that they exist my fear is that these technologies are infantilizing the brain into a state of small children who are attracted by buzzing noises and Bright Lights who have a small attention span and who live for the moment and that's what's happening we're literally training ourselves to just want all these little lights and buzzing and all this kind of stuff and we're like we're progressing the brain an important point to make though is that I believe that reasonable limited controlled use is not known to be a problem so I'm talking not a lot of it it seems like the tipping point is around about 2 hours a day you start slipping into perhaps an addictive personality or addictive problem with it excessive use is where it lies so just be extremely careful with that it's with the exception of very young children and young children the concern is is great because the brain is in a state where it is developing at a rapid rate and this is how the brain will get rewired if we're putting him in front of these devices for hours on end and fact frankly I'll just say it this way I don't know if I can be any more clear for children under 7 in my opinion it should be a No That's something each one of us need to pray for but based on everything up my wife and I have researched I wish I'm thankful that we did not allow our children to have these devices when they were young and guess what I have thinking young people praise the Lord. My boys did not even receive any of these kind of they had a computer we did school on computer they were homeschooled through high school but and that was on purpose to amen did you know that Ellen White tells us that when we send our children to public schools were sending them under demoralizing influences and these experts in sin well trained and to be enemies of Christ as far I didn't need any more than that I just said honey I would really like it if we can homeschool our children in fact I'm almost going to demand it and she says Honey I'm going to demand it to. US and praise the Lord but we made modifications in our life I decided because we before we 1st came into the work we both had a salary and if you're going to be a stay at home mom you've got to make some modifications at least I had independently wealthy and so I needed to make some modifications in our life so we had to downsize we went from 2 cars to one car wash the fuel the upkeep the maintenance even though we own them and the insurances we had to just downsize because we were that serious about protecting the mines and character of our children and men well that's fanatical I know praise the Lord. And Dr Greenfield stated I have never suggested that reasonable use of the Internet damages the adolescent brain not the child's brain the adolescent brain however intense use of the Internet and video games does indeed lead to changes in the physical brain comparable to drug abuse. Yeah while commenting on her book mind change she says the topics in the book spanned neuroscience psychology sociology and many other disciplines the goal was not to produce simplistic soundbites but to encourage informed debate about how technology can and is changing our minds so how we built a case yet that this technology can be dangerous for the mind yes or no OK now let's look at how they do this how is it that this technology is shaping the mind there's a new term that's been in the news lately this past year and it's called Brain hacking Have you heard this before or addiction coding What is it basically put Brain hacking is a term used to explain how Silicon Valley is engineering your phone apps and social media to get the users hooked on them and hijacked human thinking and action in fact if you actually think that everything you look for is being populated because you just have free access to all the Internet and everything on Facebook you have another thing coming did you know that they're monitoring everything that we are doing and they're seeing what are you conservative are you involved in conservative politics or liberal politics so now when I actually as a conservative person and on there and searching even the Google search engines it already has different codes in place and what they're able to do is they'll see where I'm at and you have to understand it's not the conservatives that own all these companies and so what's happening is I'll put this in and it will not even allow me to access some of those conservative websites but will populate many liberal websites it's not as free as you think it is. And it's inappropriate if you ask me so I'd like to introduce you to Tristan Harris Harris has been called the conscience of Silicon Valley a former product manager of Google he quit eventually when he saw how Silicon Valley is engine nearing your phone apps and social media to get you hooked on a recent 60 Minutes interview he exposed what the tech industry is doing to its loyal customers He's one of the few tech insiders to publicly acknowledge that the company's responsible for programming your phones are working hard to get you and your family to feel the need of to constantly checking in along with many others he's concerned that quote These products are shaping what 2000000000 people think every day that's more power than any government in history he continues on I think we have to ask Are those systems of social media are they genuinely looking out for what will make society a most well off or because of their business model are they concerned with what captures people's attentions and I think as thinking people we can probably answer that question already whatever works to capture our attention. In this 60 Minute interview by Anderson Cooper Harris was asked So is this something that engineers keep in mind as they are designing the new bells and whistles they're thinking how can I keep people addicted to their phone his reply your phone is like a menu and it's always being it's always been populated by choices whether it's through notifications or what shows up on the feed and people think that this is neutral what they miss here is that there are a 1000 engineers on the other side of the screen whose job it is to put whatever should be on that menu that will capture your attention Cooper then asked Do you think parents understand the complexities of what their kids are dealing with when it comes to their phone apps and social media Harris responded No And I think this is really important because there's a narrative that quote Oh I guess they're just doing this like we used to gossip on the phone here continues but what this misses is that your telephone in the 1970 S. didn't have a 1000 engine mirrors on the other side of it who were redesigning it to work with other telephones and then updating the way your telephone worked every day to be more and more persuasive. Holding up his phone Harris explained further this thing is a slot machine every time I check my phone I'm playing the slot machine to see what did I get and this is one way to hijack people's minds and create a habit to form a habit what you do is you make it so when someone pulls a lever sometimes they get a reward and exciting reward and it turns out that this design technique can be embedded in all of these products so the rewards that Harris is talking about are actually a big part of what makes smartphones so appealing remember we talked earlier about the dopamine center the be the dopamine neurotransmitter that is that fuel good neurotransmitter and this chemical ods is part of the reward system and so what's happening is when you open even when you open your phone just the act now of grabbing your phone putting your hand and you're about to open it there is actually some excitement that's built because you don't know what's there it's like what's this going to be and now you're not literally gone it's going to be some people are but not most of us we're like OK and we go to do it and we see all some of us have notifications on the phone and we're like oh wow notice again we started doing this scrolling thing notification notification not again before you open your open it up and before you know you see all these red dots and different things oh I have this many emails I had this and you're like Whoa whoa whoa whoa whoa whoa this is what's happens in the brain this is actually what's happening in the brain. We open it up there's a chance of getting a likes on Facebook let's go check it out and on Instagram OKUPE evil G.'s in the text and of course new followers on Twitter Harrison said there's a whole playbook of techniques that gets used to get you using the product for as long as possible for example he said Snap Chat the most popular messaging service for teenagers and they invented this feature called streaks which shows the number of days in a row that you sent a message back and forth with somebody so now you could say well what's the big deal here he says Well the problem is that kids feel like well I don't want to lose my street now when they go on vacation there's so stressed about their street that they will actually give their password to like 5 other kids to keep their streets going on their behalf. It's true I've seen it with family friends in my own family I've seen it where it's time for a camping trip and this young person was like are they going to have is there going to be Internet there will be cell service no that's the point of camping we're going to go out right oh no I can't go I don't think I want to go what do you mean you love camping let's go let's go play in the river let's go on our little raft let's have some fun no no no no yeah well why what's going on I didn't know what streets were at the time so what is this what's going on because while I don't I don't want to lose my streak and I'm like you know streaking to me was something very different you know because I grew up like in an analog age right so I didn't quite I was a little concerned when he said this I said. Apparently I don't know what a streak is because frankly you should be doing it with my brain is saying what the Street is there's no I've been with a friend of mine we've been you know Texas natch adding back and forth and if you do it every single day then you know you commute in your street and you you when like certain trophies and stuff you know when you hit certain markers and things and I said really well how long have you been doing this oh almost a year almost an hour that means there was not one day that young man was not connected now one day and these types of brain hacks are everywhere simple but so effective this is also called Game of occasion. It's the process of adding games or a game like elements to something such as a task so as to encourage participation it encourages competition therefore we want to win and all of this effort all of the screen time all of these hours that we spend on Snap Chat and the and the like we when Snap Chat trophies are you ready to say I'm going to put them on screen are you ready for this are you ready to see drum roll please. There they are. I mean that's what you can win oh no rather should I say that's what you can earn if you do this if you do that you can earn these trophies by how long you street or old going through this very long list of different tasks are literally different tasks and the whole point is to keep you on the app to keep you on the app we're not talking just a few days or weeks by the way the current official world record for the longest snapped at streak is $798.00 days boy these people have figured out how to keep us on our devices little of Modi's that's what we get we get little of Modi's while Silicon Valley rakes in billions of dollars off of our screen time Harris continues so you could ask when these features are being designed are they designed to help people live their life or are they being designed because they're the best at hooking people into using the product Cooper then asked Is Silicon Valley programming apps or are they programming people his answer now this is the insight or inadvertently whether they want to or not they are shaping the thoughts and feelings and actions of people they are programming people. There's always this narrative that technology is neutral and it's up to us to choose how we use it this is just not true it is not neutral they want you to use it in particular ways and for long periods of time because this is how they make their money. Friends it's it's very rare to have a tech insider talking so blunt like this but Harrison believe someone needs to be he was asking himself when is all of this adding up to an actual benefit in my life and friends that's a good question that we need to ask ourselves. Everything that I'm engaged in while all the stuff that we're looking at really if Jesus was sitting next to me Do you think you would condone half of the things that many people are engaged in that's the question we need to ask we really need to be thinking of Philippians 48 and asking does this pass for Libyans for 8 that's the bottom line Amen that's that's radical I know God gave it and God's radical so radical He sent His Son to die for you in a document he drafted by the way Tristan Harris he drafted this document after contemplating this question and he wrote Never before in history have a handful of people at a handful of technology companies shaped how a 1000000000 people think and feel every day with the choices they make about these screens. There are more users on Facebook he writes than followers of Christianity there are more people on You Tube than followers of Islam I don't know a more urgent problem than this and he wrote a 144 page actually kind of like that number 144 page presentation and he argued that the constant distractions of these absent e-mails are weakening our relationships with each other and destroying our kids' ability to focus and and praise the Lord it was widely read inside of Google remember that he was a project manager of Google even one of the founders Larry Page read the document but Harris told 60 Minutes it didn't lead to any changes and after 3 more years of working there he couldn't taken in more and his conscience drove him to quit concerning Google Harris is very clear to point out though it's not because anyone is evil or has bad intentions it's because the game is getting attention at all costs Harris now travels the country which I'm think for for trying to convince programmers and anyone else who will listen that the business model of tech companies needs to be changed he wants products designed to make the best use of our time and not just grab our attention and waste our time he's worried about a generation that cannot remember cannot remember a life disconnected other industry insiders are starting to talk about this to one of them is Ramsey Brown. A computer programmer who understands how the brain works and knows how to write code that will get the brain to do certain things Ramsey Brown studied neuro science did you know that Silicon Valley is now one of the greatest employers of neuroscientists and researchers now why will they have a product they need us to keep looking at and how do we get the brain to want it and be addicted to it he studied neuroscience before co-founding dopamine labs That's an interesting name isn't it. A startup company named after of course dopamine molecule in our brains that aids in the creation of desire and pleasure Brown and his colleagues write computer code for apps the programs are designed to provoke a neurological response and here's what he said when should I make you feel a little extra awesome to get you to come back into the app longer and another interview by Anderson Cooper with. Brown here he asked So you're trying to figure out how to get people to keep coming back to use the screen exactly Brown says you're part of a controlled set of experiments that are happening in real time across you and millions of other people you see the code that he and his company creates finds the best moment to give you one of those rewards they have no actual value the little in Modi's or whatever they may be but Brown says that this triggers in your brain and it makes you want more of it for example on Instagram He says sometimes those likes come in a sudden rush. Have you ever been to anybody that is on Instagram and you've actually seen this have you ever seen that that all of a sudden you'll have nothing for awhile and then before you know it you get all these likes and what does it do oh man people are paying attention to my posts this is amazing what's happening is they're holding some of them back from you and then they'll release it again in a bigger burst this is to manipulation it's not organic it's not natural if you like something it doesn't mean you're going to see it immediately no no no let's let them go and build up a little anxiety here wait a minute I normally get people responding why is nobody responding what did I say something real anxiety anxiety cortisol stress but of a bomb and we're like oh man I don't know and we turn that off for a minute and we go back to it and what's on and then all sudden we float in. Dopamine release of isn't this terrible. Unbelievable and then he says here's why at that moment there's an algorithm and they write the algorithms that predict for this user right now who is experimental subject 79 B. 3 in experiment 231 We think we can see an improvement in his behavior if we give it to him in disbursed instead of that burst it is can plead engineering and you thought all this stuff was just happening because they just want to help connect everybody you know there's something going on here it's total manipulation of the pie pleasure and reward section of the brain when spring Brown says experiments he's talking generally about the millions of computer calculations that are being used every moment by his company and others to use to constantly tweak your online experience and make you come back for more. They're constantly monitoring everything we're doing online you agreed to it you didn't even read that 42 page agreement why do you think it's so long because they know you read it and they wrote it so long so that. Everybody's doing it I agree right and the moment you hit I agree data dump what are you logging onto what are you doing online what are you doing what are your online habits what are your preferred websites or what is the apps that you use where do you shop what do you shop for not just what are you doing on that shopping site because we're where you're shopping but what are you shopping for Who are you connected with what do you like what do you not like they have to codify all these this information and then create an online experience for you what's interesting is I have been doing research with my wife and it occurred to me while we were doing some research online about online life we were doing some research and I would go to this page and I would enter things in and up came the 1st hit I said here typed this into your search for of the exact same thing on her computer brought up a different list on my son's computer a different list wait a 2nd I thought if I put those words in everybody is just going to get that no it's all being modified based on who you are and what you do we're going to morph the experience for everybody Anderson says we're going to pigs Brown says your guinea pigs. You are guinea pigs in the box pushing the button remember Have you ever seen those experiments where they will put an animal in a cage and they will they will give them food and water if they push this button and then they will they eventually will introduce another option that's laced with the drug it might be a food or water laced with the drug and the very you know when the the animal taste what's that oh was that her man I want some more of that before you know it they will eventually sit there and just go. And that's what we're doing with our tech we're pushing the button that's what he's saying here you're the guinea pigs in the box pushing the button and sometimes getting the lights and they're doing this to keep you in vain. The longer we look at the screens the more data companies collect about us and the more we see ads everywhere have you noticed that ads are everywhere and you have to buy the app if you don't want to see the ads right and a lot of people won't they're cheap and they won't spin a few bucks to do that and so what happens is all of the stuff is populating in your apps on your computer and amazingly enough it's exactly what you were looking for how is this well they're monitoring what you're looking for and they're selling this to the advertisers ad spending on social media has doubled in just 2 years to more than $31000000000.00 you don't and Brown continues on you don't pay for Facebook advertisers pay for Facebook you get to use it for free because your eyeballs are what's being sold there. This is the whole model my friends your eyeballs are what's being sold This is why they want to keep you on line as long as they can this is why they want to keep you on those apps as long as they can this is why they put all of these things in there why because they can show this demographic from this age group to this age group they're males and they really like sports equipment so here why don't you put an ad on there will sell it to you for this much and we get this many millions every single day and they will look at your ad for about 32 seconds I mean they know everything and they're selling your eyeballs you are the product for the advertisers did you know that he continues on well Anderson Cooper says well that's an interesting way to look at it that you're not the customer for Facebook he says you're not the customer you don't sign a check to Facebook but Coca-Cola does Brown says there's a reason that text and Facebook use continuous scroll it's part of that brain hacking it's part of let's pull the lever on that on that. What am I going to get what am I going to get what I get because it's a proven way to keep you searching longer Brown says You spend half of your time on Facebook just scrolling to find a good piece worth looking at but you know what they do it on purpose they know what you like looking at so bilberry it later in the feed but guess what they have they have your eyeballs for longer they have you on there and now they can sell that this is disgusting this is deeper and weirder than you thought isn't it because as I started discovering this I'm like it's like a jacked up system it's against me it's happening because their engine near to become addictive. And as soon as you find that oh oh oh before you know it you get that little dopamine hit and it is indeed addictive and then Anderson Cooper says you're almost saying it's like there's an addiction code yes that's the case that since we have figured out to some extent how these pieces of the brain that handle addiction are working people have figured out how to juice them further and how to bake that information into the apps. The way that these websites and apps are designed create a deep seated desire to be on them and return to them all day long we need to be careful how we proceed each day in our digital lives brain hacking a few and examples and then we will be done for instance Twitter uses cycle lot of psychological trick to lure you in the same one is used in slot machines one of the most popular methods used by apps and platforms to keep your attention wasn't invented by tech companies at all it's a psychological tool often employed in casinos called variable ratio schedule the concept refers to an action when an action is rewarded at various times though you're not rewarded every time the user doesn't know when there will be reboarded This creates a little bit of anxiousness and even anxiety a little excitement and they don't know exactly what it will be and when it will be and there's a no particular pattern to it and that's what slot machines do each time you pull the lever you may win a small pot a giant jackpot or no reward at all when you swipe your finger down on Twitter for example a spinning wheel indicates that the app is loading more content that couldn't be further from the truth. It's not loading more content it's not because you have a bad connection no no no no no it's by design what you don't know is that this company is holding back this letting that little will they know if we just withhold it in other words in the casinos they they realize if they let the wheel spin a little bit longer it increased the the excitement and the anticipation and even the the NX to a little bit ha ha so they just every time when you open it there it is as ill spinning wheel to do and you're going OK well what's coming this must be good it's the same thing that's happening and you're hoping to see something new something that interests you and with Twitter sometimes you do sometimes you don't it's all by design and then they know you know what we know how this person they don't sometimes know everything about you but they'll know this person if you give them to give them something that they're actually interested at this time in their day they'll spend 35 minutes on Twitter hold it back from home because if you do it during this time they're working what So we suppose they're only to look at it for a split moment so everything is in generic even when they give you the stuff that you want to see. Twitter employs this technique in other more subtle ways as vice vises Julian Morgan points out each time you open a Twitter up the screen is blue for a moment and then white the Twitter bull States and eventually the bird widens to reveal your feet like Paul and you want to look at it while most people if they notice this at all may chalk it up to a slow connection no it's not or a lot of traffic on the app No it's not it's not an old or slow phone it's not the case this happens every time you open up Twitter no matter where you are or how fast your device is that delay is very enticing and it becomes addictive if you want to see what's going on on Twitter little tweaks by apps by professionals that are playing with our minds emotions and our hormones Twitter certainly is not alone with this trick apps like Instagram and Facebook use it to Facebook uses splashes of color here and there to catch users attention Facebook banks on his position as one of the world's most used apps their methods work to Facebook is nearly always among the top 5 apps in the App Store on any given day Facebook remains the most used app in the United States. When unique method that Facebook uses is helping you to log in to other apps rather rather than creating a new username and password for each new app you download you can often use your Facebook account to log in so having a Facebook account actually now becomes a convenience feature and but you're going through the Facebook app in recent years Facebook has capitalized on that by becoming a log book for your life it's memories features it's memories feature keeps track of your daily life however many years you have had been on Facebook and for many people that can be even up to 10 years or more what's interesting is all these months these memories are catalogued and in every post photo friendship and then the LURD of alerts you each day it causes you to open the app and see what you were doing 8 years ago now it's an interesting feature but they're not doing it because they like you they're doing it because they want you on the app that they're selling your eyeballs Facebook keeps tracks of friends birthdays friends anniversary creating custom videos to commemorate however many years you and that other person have been friends on Facebook so they're trying to come up with any possible way to get you back on that app you start reminiscing Oh yeah before you know it you don't just close it you start scrolling scrolling completely quit what am I going to get Instagram Instagram since dozens of push notifications each week and uses stories to attract you we don't have time we're actually out of time and then we get into different apps like Linked In which taps into this concept of social Russell prosody if you scratch my back I'll scratch yours and so it goes and you get all these notifications all the time of hey so and so looked at your thing the guest who is looking at you right now I mean all these notification to get you back on the app. And I'm going to have to start cutting some of them out because I can't I just can't do it then if you don't respond to people they think oh I thought he was the minister of the Gospel Yeah but I can't possibly service 10000 people that demand your your attention all the time brain hacking untender Oh man we can get into all of that we don't have time to get into that we don't have time to talk about this guy I want to get back to Tristan and we are done with this one he says you could say that it's my responsibility to exert self-control when it comes to digital usage but that's not acknowledging that there's a 1000 people whose job it is to break down whatever responsibility I can maintain ensure we've lost our relationship we've lost our control with our technology because technology has become better at controlling us and we are getting pigs if we're not careful and we're still years away from understanding the deep consequences of our collective screen habit the generation growing up today will never know what it was like to live without smartphones in these screens just as most adults today can't fathom a world without television airplanes and automobiles we need to progress with common sense and caution and I want to encourage you my brothers and sisters to be aware little eyes what you see Be careful little ears what you hear a little feet where you go little hands what you judge you know the song it's such a powerful song Don't let these companies control your actions and the only way to do this is to step back and say Are these things controlling me if you the 1st thing you do when you wake up is not talk to your Lord but rather reach for your phone then it's time for you to detox. If the last thing that you're doing is looking at your phone you're not even kissing your wife goodnight you need to detox and men friends what we should be doing when we walk into our homes and this is a rule now in my house with my house of the trailer out there but in my little house when it's time for bed I used to have my phone with me on the nightstand because it was my alarm clock and you know it's convenient to have your phone as your larm clock but you know it for the for the previous many years in earth's history nobody had a smartphone to wake him up and frankly it was smart to not have your smartphone wake you up and so we have a no tech zone we have we do not bring our devices or our phones into our bedroom and we set that aside and we let them charge over there we turn them on on silent and many times I put it on airplane mode or I turn it off completely but what if someone needs to get a hold of you over Trust me they can get a hold of us anybody can. And while we've been on the road I had a lot landline at my house before and so I could turn it off and it matter now I just put it on silent I've also got a set up to where my phone goes into this this I forget what it's called like it's not a sleep mode but a quiet mode or whatever it's called to where only people in my Favorites list like my family and my close friends it'll put the call through in case it is an emergency but I don't need to be constantly being buzzed to look at how many people are liking an Instagram feed that we sent out there and then because our self-worth is not drawn from that my value is found in Jesus Christ my value is found in God the Father who says now a year pass doesn't define you your president doesn't define you I define you and I will give you a future and man God bless you and may or news remain in the book of life this media was brought to you by audio verse a website dedicated to spreading God's word through free sermon audio and much more if you would like to know more about your verse or if you would like to listen to more service leave a Visit W W W. 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