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What are you working on?

Jesse Zwiker


Jesse Zwiker

Director of Wildwood College of Health Evangelism




  • August 2, 2019
    1:00 PM
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Good afternoon. So let me ask you a just a couple of questions so I know where your mind is that how many of you are. Already. Starting a business now. Or in the in the process how many have already legally established the company. OK good how many have a business idea that they want to start but they haven't. Gotten it up yet. OK good so this just gives me a little bit of an idea. You know this is the workshop obviously that talks of a how to start how to start a business how to start a business. The advert does the way it's somewhat practical I'm just going to give about a 20 minute or so and introduction a little bit about my personal story and then the 10 questions. That I. Got together that would be very important that I wish somebody had told me to ask before I started. My business or these these different companies that I've been involved in saw so. These are probably I'm sure there are many other questions to ask but but it's just gives you a good start so let's go into this I just years you know I grew up in Switzerland. Both of my parents are not so much into entrepreneurship so I had actually no clue about this I was into music actually I was a drummer not too much involved in anything I didn't know what the evidence church believed I went to church every Sabbath though but mostly excited about doing the concerts in the evenings with the jazz bands and the hip hop bands even my brother who's here now also we you know we did a lot of a lot of these kind of things so coming from that. I got really. Thrown out by accident really by accident I got thrown into the deep end into the Philippines and somebody said OK. Let's go to the Philippines and do an evangelistic campaign and then I only heard the 1st part of that. Sentence as I ended up in the Philippines and then when I got there I came over and I saw this 3 metre like 3 yard. Banner with my picture on it is a prophecy seminar by evangelist Jesse's Wicker. Now I'm a drummer OK I'm not this this is a preacher my life I don't know I didn't know what prophecies were you know it's all so suddenly I'm stuck you know I go to the pastors I say well what are we doing here the reason I thought this was like a you know like adventure or you know yeah well we're doing it this is an adventure we're going to do it as a lizard Here's some sermons you know these share him pretty pretty written sermons just read these before you go there and preach All right so I'm like. Sure I'm used to being on stage what's called. Just I've used to be behind the drum set you know anywhere so so I got there and this is actually where I was introduced to the Gospel OK it was so exciting I started preaching these 27 it was back then 27 fundamental beliefs. Every evening about the 7 seals and about 2300 a prophecy and stuff and I had I couldn't count to do you know I mean it was really. An interesting experience but I got so excited about it that I started making bad dismal appeals and we were coming forward to get back ties and I was not even baptized but I wanted to I wanted to actually jump in and give actors with them. But the pastor there didn't allow me to give. The people he said it would look a little weird so. So I got. 6 months later in Switzerland you know once in Switzerland you have to plan everything at least 6 months ahead of time for you to get back. So anyway so from there the Lord jumped to me from from that kind of experience I had offered been offered a scholarship to go and study drumming in Berklee College of jazz in Boston but then but then because of this experience the last thing I wanted to do now was drumming OK I wanted to be working for God for the rest of my life full time in something and and saw I ended up at a mission school by the way if you haven't got the images school go to a mission school little change your life and I and I would do this mission school and they taught me that there is a thing called self-supporting ministry work and I'm like What in the world is that so they started showing how all talents can be used in God's work so anyway so but I had still some weird ideas but anyway the I teamed up with a friend from Honduras and he said hey let's go to 100 Let's go to my place you know he was saying here on the right Jose. I got this property donated come help me so I ended up being and I ended up at 19 years old you know I dropped out of college and ended up in Honduras in the jungle starting this ministry starting a church you know doing Bible work in Spanish and I didn't even know word of Spanish. And then and then going into who started a little a little mission school there and then an elementary school which today has 130 kids in the program and and then we got into entrepreneurial stuff. Getting into our lifestyle center and then into processing plant for fruits and selling to juice companies and and then starting to do evangelism with those customers so I realized from the from from this whole past in the beginning of the project my mindset was I am a now a poor missionary and A.S.I. people need to donate a bunch of money to us so that we can do the work right. And within about a year it transformed my mind by reading a wide praise the Lord. To realize that actually entrepreneurship or actually mission is entrepreneurship mission is doing entrepreneurial stuff and I said and realize that this is actually what I loved about mission work is working for God full time and at the same time being able to live off of it and at the same time being able to reach a lot more people because the things are entrepreneur based they're actually the the service that we produce is actually a generating program so that you don't have to depend on donations and you can actually scale so I I really enjoy that. What what I realized in my mindset that was the barrier that I had was that I thought that money was. Evil money was a selfish thing that I needed to try to get away from much as possible and trying to accumulate wealth and so for this is a rule selfish worldly endeavor but what I realized is that this is actually not Biblical. But rather it comes from the medieval time period where they are part. Twyla T.. Means poverty so the more spiritual you are the poorer you are the more money you then give to the church I mean this was a business model for talking about a business model. And saw finally the most spiritual people who are the. Monks right monks and the monks had a vow of. Poverty Exactly and so the so this was the concept that the medieval church put together and I just. This historian Max Weber he actually wrote a book on this the impact that this mindset had and that the Protestant Reformation to change that mindset into this is not true that money is actually a God given gift that we are to use for he advanced middle of the work and saw he shows this even on a map you can see where there's predominantly Catholic countries are also have an economic impact or there who are in general then Protestant countries and we can tell this the strongest obviously in South America versus North America it's very very clear we're all in North America is a very Protestant country and you can tell the difference also Same with North Europe which is predominantly. Protestant and southern Europe there with the with the yellow and. The green So it's really strong how the mindset really determines where you end up in life. And then I came to this shocking call and this is actually a convinced me that this is really. Biblical I wouldn't believe that this is what Ellen White would write but this is what she wrote it shocked me the desire to accumulate wealth is an original affection of our nature implanted there by the devil himself. That's what I thought that's honestly what I thought but it's not it's implant the desire to accumulate wealth is implanted there by God Himself by our Heavenly Father and listen to this this is really the most important point what's the last part. And it's not for us it's not for us to spend on ourselves but it's to advance the work of God Amen amen if we could just get this right we have gotten this right 100 years ago man the work would have taken off like crazy so hopefully we can get this right now OK. It's not going forward. Hopes. Begin. So mission is entrepreneurship if you have started a project if you've done any mission you know that reaching people is exactly entrepreneurship this is what we all want to do in entrepreneurship is trying to find. Product market fit right how do we bring our product to. To the. People our pioneers if you look at all the biographies of all of our pioneers how we advance the work in the past the last 250 years it's all because of their entrepreneurial inventive experiences Kellogg designing and inventing hundreds of products most of the machines that we have in our in our gym sins over this all invented by Kellogg you know based on Elyse writings and and and all of these guys wherever they went they always started a project they always started a printing press they always started a sanitarium they always started a some kind of a business to advance the work of God. So I believe that this is really what we're called to do when I was I did I was a missionary for about 10 years and and and then I continued to being a missionary but an entrepreneurial missionary So we started this company here called Cross lingo for translating professional translation for. Christian and also other organizations translating we started with the Levin dollars for our website and within a day we we got we got to do jobs that were over $10000.00 and so we essentially didn't have to have any money to start the business so there's many many opportunities like what Daniel was chairing this morning. Anyway he was there he is what he was sharing this morning is there's many opportunities for for doing ministry and doing business without a large capital and so forth so. Based off of the translations which was a major burden for me was most languages do not have access to a white and I shared this last night I'm sure you heard about Ellen for all were you there who was there OK So so you know about it it's a spinoff It's like a tech it's a tech. Start up where we'd crowd translate we create the software for crowd translation and so we're working with the white estate to to to allow anyone to go and translate the lights writings into their language and so to me this is like just one of these examples of how we do start ups how we do entrepreneurship but really for the benefit and the advancement of the work of God So from here we started. A project called. Hive camp who knows of the Beehive vision of Alawite. OK man you got to read it put in your app beehive and then read these quotes OK this is really important we started this conference based on this beehive vision where she saw how to reach the cities with different entrepreneurial endeavors working all together to create this beehive of activity all these bees all these little start ups and all these ministries working to gather to reach a city and this and that this conference that we've been doing for 3 years now in Berlin and Europe we bring It's kind of like a mini evidence Shark Tank you know Shark Tank. We bring these startups together with some investors and for 4 days we help these startups try to. Improve their businesses their business ideas to be able to launch them in the in the future so saw. So that's that's basically my story hey if anybody wants to come and pitch your idea. To Berlin. In one month or so to months and months saw a little short notice there. But the conclusion to me is what Jared already mentioned religion and business are not 2 separate things they are truly one. So now from here let's go fast 10 questions before starting a business. First thing is finding your purpose this is really important don't just start anything but do something that really fits your purpose the mission focus is the bases everything you do should be with the mission focus in your mind you have the 3 things in the middle. That really determine where your purpose where you need to search for your purpose or where you need to search for your business idea and that is your passion what is what you love doing your talents what you're good at doing and then of course what is it that actually generates income so that you can live off of it and maybe even live well so you can help others do that then you need to find a problem in the market this is what we usually never do when we start a ministry especially we just think of an idea and we're just going to do it regardless of what the market research would say because we don't even do market research usually so really based on design thinking on finding out what are actually the needs of the customer looking at the customer journey and how they would interact with our product really helps to find out you know what. To do to learn to make things that people want not to make people want things make make their what are things so we have templates we actually I brought all these men. Dollars that we use at the hive camp event and we can distribute those over the tables. That we use to learn you know the persona and learn really the customer profile and what their needs are and how do we how do we really understand them better tools that we can develop the product based on that if we just do a little bit of market research just a couple of days even of of just desktop research on your market demand there's thousands of different important information that you can find about what you're wanting to do if we just spend just a few days you know ideally you know a little bit longer but just a few days will already answer so so many questions I have you an example of Air B.N. B. of what they were doing with market validation I can make this presentation available so we can go quick. Afterwards so to validate your market to understand what people are already doing to size your market understand how much money is being spent on this market on what you're wanting to present what you're wanting to sell. And to really understand what your market share here at the end is of what you can do what what's the dent that you're going to make in this market the other thing that you really need to figure out is how do you position yourself again with the competition so you put all the competitors on there we should know the market by heart of what other people are offering and know where to position them on Usually on this on these quality and price diagram sometimes also other things that are very useful understanding what your business model is it's very important to understand product market fit and then understand what it takes to actually run that machine of a business if we just go through this you know this doesn't take very long but if you do it you'll just be. You'll avoid making a lot of mistakes that unfortunately I made and many people as I have made before these methodology existed or at least that we knew about them so this is how Air B.N. B. does it. We know how they do it so differentiation this is really important what is your unique selling proposition what makes customers want to come to you instead of to the competition this question is a very difficult question but this you need to answer we need to answer this is regardless of whether you're making whether you're making C.D.'s as a musician you know or whether you're making whatever it is a restaurant or whatever. You need to be able to answer these kind of competitive advantage the unique selling proposition questions and then maybe the most difficult part is finding the right team who will be on your team. Who are the founders who are the people that can really help you make this thing take off I have made the mistake of getting almost like in bed with the wrong I mean with people that I don't really know very well it seems like they have good qualifications but I don't know them so well I just kind of trust them because you know you trust people because you either don't know them or you know the really well you know. And so it's all that the 1st section you know the people that you don't know very well you trust them but that often ends up in a real big problem so I've had a number of. Things I could tell you about. Here's the M.V.P. You guys know what M.V.P. means. Yes minimum viable product this is one of the most important principles for starting something don't start like what it is up there you know a wheel and then do wheels in the trying to build this. Car but if you want to get to a car you start with a little skate board as the M.B.P. is like figuring out how to reduce what you want to do you know if you want to start a lifestyle center or health center some of the well don't buy a facility at the beginning you know you know you could just put up a website do a program rented in a place in a hotel just for that one week and see how it goes you know and so you actually learn you don't have to spend a lot of money by hundreds of thousands of dollars worth of property and real estate that then is tied to your leg and you can't move because you're trying to remodel ousts you know what I mean so these this is this is really really important don't don't look don't jump off of your job if you have if you're employed right now don't don't jump off too early OK I've seen this too often and then they're stuck because they haven't found product market fit yet and then they're there they're stuck because they don't have any money but they can't go back and so and so then they end up in really terrible situations so so wait until you get a little bit of traction. For your for your product so that you can actually jump off into a little boat even if it's just a small little boat but it's a boat it's not a it's not just a plank in the water because it's going to drown it's going to trial you and then the. Hero the last point of the one of the last points here is spiritual impact to spiritual journey this there's a there's this is a new methodology there were using to teach people how to understand their spiritual ideology all of their potential customers and our company beliefs and how do we systematically bring them from their side with the common beliefs of the bottom and then the 4 main ways on how we can awaken interest spiritual interest from the customer into what we believe personally so so there's there's actually now a methodology for this. We don't know how to do this in a systematic way but I'm really glad that we have something I've printed it out we have these these templates there the last thing I want to share is this big 5 study and then we're going to get into our into our into our groups into our mentorship groups. By Bill Gross Yeah I don't know if you know you've seen you might have seen the TED talk on this bill studied hundreds. Of companies looking at what made them successful and what made them fail why why do companies fail and it was very interesting what he found they looked at 5 different elements ideas teams business model funding and timing what do you think which one is the most important. Team the idea. The business model. Well let's see. So they looked at all these startups and they rated each one of them on on these different elements what their team was like how their execution was all these kind of things. They looked at it and they saw it and here's the result. 42 percent of the success of an idea is actually timing timing of the market market readiness for a product like this why do we know you 2 today and not Z. dot com Even though Z. dot com was 1st. You know SI dot com. Well they were the You Tube But they they they launched before the before the real internet for streaming took off you know so then You Tube one sense just because we're primarily because of timing and then team of course the idea is actually not as important as we usually think it is the execution of it really changes the potential for an idea because it can pivot the business model of funding is actually the least important so so. So don't think too much about the money although you do of course you need to think about it so the last thing the quote that I want to end with is you know everybody has a plan until they get punched in the face OK So entrepreneurship is about receiving 100 punches a day just like in gold portering This is why we love Cole Porter work OK It prepares you for entrepreneurship OK because you get punched all the time and your ability to receive those punches and roll with the punches is what will make us eventually successful OK so let's divide up into groups we've got here I have obviously a bunch of. Books that I recommend I read books you're on Blink is if you don't know blink it's to me that my favorite app for reading and learning anything I didn't study business actually I have no clue I had no clue about busy. Until I started obviously reading books and taking a day I started taking classes on Coursera and so over I can go back a slide. And I and I and I started reading these summaries on Blink is a book summaries 15 minutes summaries and I've just suddenly I can read one book a day on average and it's just it's this is helpful OK to really not make too many mistakes and learn all the methodology S. and and Coursera and so forth you know you get you get the best courses from from Stanford and from Yale and so forth for free on these topics OK so it's really really helpful it's been really helpful for me. To to just learn all these things this way and practice of course this media was produced by audio for me as I haven't is layman's services and industry. If you would like to learn more. Or if you like this. Please visit.


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