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03 Design and Video Part 1

Jonathan Min
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Pr. Jonathan teaches how to make simple design and video content for digital and print.  

 

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  • June 17, 2020
    4:00 PM
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All right good afternoon good morning to wherever you're watching and also to those our present my name is Pastor Jonathan and. Today will be looking at content creation specifically graphic design in its principles and the past week past Michael has been guiding us through and showing us how we can use digital evangelism for or in terms of social media and the last presentation that he gave was showing us practical tools or platforms that we can use for digital evangelism and so my my talk today is more tailored towards the question of Ok we know what we should do we know that we should do it but the question is how do we actually get to the point of creating How do we create content for social media and I want to propose to you that you don't really have to be this amazing designer you don't have to be extremely skilled or talented anyone can do this if you follow these simple principles and also just to throw this in there you don't have to use paid software as well just a little disclaimer I've designed this entire presentation in keynote which is a presentation software free presentation software from Apple you can use Powerpoint as well but there's a question that I've had and the question that I have had where I want to ask all of you today as well is do the creative arts have a place in the church. And the reason why we ask this is because there are leads coming from my background a lot of times will associate creativity with with. A lack or or a desire to go away from the rules we don't like to be constrained or restricted and also at the same time many of the creative arts invoke feeling or emotion and there's this idea out there that emotions or feelings are bad things true yes or no obvious answers No but at the same time feelings do have their proper place but not in priority in our relationship with God So meaning they're not to be the highest priority of our standing with God We know that Ellen White talks about how reason and good judgment are to rule and guide us she calls on the higher powers so do the creative arts have a have a place in the church and the reason why I had this question again just to reiterate was because oftentimes you'll notice there is a divide between media people or so-called creatives and conservatives and I don't want to get political I'm just showing what up I've observed personally even in my own life but you'll go or you'll observe that in churches you'll find there's often a division not usually in a bad way but there's a clear division between the media or a.v. team and the rest of the church congregation and I can say that because I myself we've been working up there in a.v. with our team and so this is not me against you this is me trying to having both sides trying to bridge the gap. And so we see this divide and the reason that we see this divide is because we have here a group of people who are behind the scenes and they're making everything work in the church but there's not much involvement but it goes even deeper than that and usually what you'll find in creative is that they're high in a personality trait called openness what is openness openness as one of the 5 personality traits of the big 5 personality theory it indicates how open minded a person is a person with a high level of openness to experience in a personality test enjoys trying new things there imaginative curious and open minded and so a lot of times you'll find that most creatives they don't like to be restricted by rules and regulations and so when you have a conservative church that is more bent towards. Not all the time but it's leans more towards. Rigidity and order and rules you'll find that there's a lot of times there tends to be in opposing our opposition between the 2. And just to give a little bit of backstory to what I'm talking about. I went to a college called Heartland college and heartland was specifically they offered a few majors or courses that were tailored to ministry a couple of them being pastoral evangelism media midwifery health things like that there tailored towards ministry. And out of all the different majors there was a stereotype that the media majors were the least spiritual that was the stereotype. And me I had initially come to Heartland studying media I had not taken the the ology or the pastoral evangelism agency and so I looked at that and I thought why is that the case and it wasn't until God moved on my heart and he called me to study the Bible and as I learned more about the Bible and I saw in the books of the Old Testament the New Testament Pauline letters and I saw I begin to see the beauty in a unified theme that I began to see everything that I'm learning here in media is not separate from the Bible in fact all the same principles that we find apply in both and so we find here. Or at least I learned that there was a mesh or a a mixing or a blending harmonious blending of the 2 design and the Bible and where I saw this most clearly was a sanctuary when I learned about the sanctuary Ellen White talks about how the sanctuary is a is a gives a clear conception that all these truths are connected in a harmonious so I began to see that design had foundation in the Bible design had foundation in the Bible and I want to ask you guys a question. What is design to you what is design a lot of people think that design is simply making things look nice or pretty. While that's part of it it's much broader and deeper than we think and if they're properly applied the principles of design if they're properly applied they could influence not only just our designs but even down to our churches our personalized our family lives all of these different areas. And so design these principles that guide design are I want to show you guys today that they're much bigger than design these these principles are not just limited to the digital in the print media they are divine principles that God wants to teach us so what his design design is clear communication. Least that's the definition that I've come to throughout the years of my work as a designer. I've come to find that design is basically every design will always have like rock text and they'll have you say here we have all this information boom boom boom designed in this way we want to look nice and so the designers job is to make sure we use that raw text and we make it so where it's clearly communicated but still aesthetically pleasing So it's a balance of both and I looked up some formal definitions of design and a couple that I came across where here we have the art or action of conceiving of of and producing a plan or drawing and the example sentence says good design can help the reader understand complicated information. And the other definition was purpose planning or intention that exists or is thought to use is behind an action fact or material object. And you know when I think of design I always think of creation and. If I were to to summarize a thought how many of you have ever thought how is it that there almost everything that you find in life will always teach you about different lessons you know we think of like the family circle we think of different object lessons that we find maybe nature or various different aspects and everything always teaches us a. Lesson a specific Lawson and it's so intentional and cinematic that you have to ask you this can't possibly just come out of nowhere I mean it's it's far too intentional it's almost as if someone had a plan a purpose or an intention behind the creation so design has a purpose and a plan. And today I want to show you guys the greatest plan that. Has ever been made it was hand crafted and executed by God Himself and this plan was designed to redeem restore and reclaim us that plan is the plan of salvation the plan of salvation we see that 1st in Genesis chapter 2 when Adam and Eve fell. We know that the very After the curse was brought but at the same time preceeding that God proclaims that there would be a savior who would come and crush the head of the serpent and it was in Genesis chapter 3 that we find that God gives a type or a symbol to represent this promise that God had instituted in Genesis chapter 2 and then we find out the cross that. Yet then we find out the Cross that it was ratified ratified basically just means he acted it out he fulfilled it. And we know that at the close of time or when the millennium and then Ellen White writes in the last paragraph of the great controversy controversy she says that sin will be purified or sin will be gone from the the universe and the whole universe will be clean but today we want to look at the type or this symbol because this symbol was to be an image that was to teach us about a message and if you have your Bibles turn with me to Genesis chapter 3 verse 21 and here God were still in the garden and this is after they had fallen and given into the temptation and God here gives a precious lesson to both Adam and Eve that tells us about the message of salvation that says on to Adam also into His wife did the Lord God make coats of skin and clothed them so here we have the 1st mention or institution of the sacrificial system and Ellen White will go on to spell and upon what this was to mean she says the sacrificial offerings were ordained by God to be to man a perpetual reminder and penitential acknowledgment of his sin and a confession of his faith in the promised Redeemer So these offerings were to remind the people of God that Jesus would come to die and in the New Testament John clearly understood what this type what this symbol what this image meant for us and so we see in John chapter one verse 29 and says the next day John see it Jesus coming on to him and say it Behold the Lamb of God which taketh away the sin of the world. So here we had John and if we look back at what God had tried to communicate got a charge to communicate that Jesus would come and die for the sins of the world so I want to see that John clearly understood what God was trying to teach him through Image through symbol through type John says clearly he knows that the lamb was pointing to Jesus he says Behold the Lamb of God so he knows what it was to mean and he also knows what it was or who it was to represent and he also understood what it was to mean and the symbol was to mean that Jesus would be the one to take away the sin of the world that was that was what the type of the the system was to represent So in summary that the message that God was trying to communicate was one of salvation and salvation of man that was the message behind the image or the symbol but Alan why go on will go on to talk and say but the plan of redemption had a yet broader and deeper purpose than the salvation of man it was to vindicate the character of God before the universe so it was twofold here we see that it was both to save or God had used a image a symbol a type to illustrate the message that through the death of Jesus we could be saved but it was also to communicate a 2nd message is to vindicate the character of God. And the reason why that it was to communicate or the reason why or how it could communicate God's character was because it would be God Himself who would actually die for us. And when I think of this it's much I think it's hard and sad because we sometimes can't understand or comprehend how truly profound this is that God would die for us I mean here we have Adam in me who who had fallen into the temptation who had made a huge mistake and everything is lost and taken away from them but here we have a glimmer of hope and through Image to type 2 symbol God communicates his message that not only does this all is salvation offered to us as man but that God is a loving God who would who would die for us that reveals his character to us so what was the purpose of God communicating this way or what was the message it was one the salvation of man and the vindication of God's character and when we look at the word plan we have to think Ok plan when you when you plan something there's a lot of thought into it there's intentionality and you have to ask yourself when was this plant right this this this plan didn't just come up out of nowhere God had to devise something in the question we want to ask is when was it planned and in the book of the fusions it says according as he had chosen us and him before the foundation of the world meaning before creation God chose us to be saved that we should be holy and without blame before him in love Revelation 13 it will tell us in all that dwell upon the earth shall worship Him whose names are not written in the book of life and of the Lamb slain from the foundation of the world so here we have to tax the 1st one. This telling us that God had the intention or plan to save us even before the victory a sion event had happened this was in his mind it was not an afterthought and when here we have the Book of Revelation telling us that Jesus left slain from the foundation of the world what does this mean basically in Genesis Chapter 3 remember we had the promise God had said that. The Savior will come and he will Bruce's head and you shall be bruises or you shall crush his head and he shall Bruges and heal and that basically was a prophecy of when Jesus was to come and die on the cross desiré just will tell us the plan for our redemption was not an after thought a plan formulated after the fall of Adam it had always been on God's mind and so the question is we have this message we know that God had planned this way before before the creation we know that God would come and eventually. Die for us on the cross and fulfill what he had said he would do and the question is why would God use this means of communication you know why do this why not just leave it out telling us about it how does imagery affect us you know why would God use such a sensory experience Well Miss White will tell us they were intended to impress upon the fallen race the solemn truth that it was sin that caused death and. I remember as a young child when my mom would. Catch me doing something wrong or I got in trouble. Normally when you're punishing a child you want to make a deep impression so that they know not to do that later on and it's not because you dislike them or you know you just want to be a cruel parent by day you want to impress upon their minds the consequence of what they had done and show them this is not what should have been done that it was wrong and so God through this very vivid experience was getting the people of God to see that they themselves while they held the whole the head of the lamb would they themselves cut the Lambs throat and it's as if they were crucifying the very body of Jesus themselves what a thought there's a doctor that says he's a doctor Lyn old Burr Marg an educational consultant who writes and speaks about visual literacy. He says in his quote here on us are words. Concepts ideas are hooked onto an image that will go in one ear Celso the brain and go out the other Year words are processed by a short term memory where we can only retain about 7 bits of information images on the other hand go directly into a long term memory where they are indelibly etched Wow At 1st it's like someone's carving in tyramine. And the in essence what this is saying is that visual is caused a faster in stronger reaction than words can. We have a lot of brands today we have a lot of logos and many times we don't even have to have the word Mark we just look at the symbol and to communicate something to us and so I want to ask you guys if you can fill in the blank this is a famous quote by Anonymous. And it says a picture is worth a 1000 words pictures worth a 1000 words and it's very true and I want to show you a picture that is very. It evokes a lot of things without having to say much here we have a picture of a father with some sort of ribbon coming out of his heart and he's wrapping it around the wound of his daughter's knee now of course this is a digital rendering but it means a lot and without saying much you kind of get what's trying to say it it not literally saying fathers pour out their hearts towards her kids but through Image we can get that that interpretation of the image and so without even having to speak this images is saying a lot and impacting and touching the lives of all those who watch it or who look at it. So why does God use imagery Why did God choose to use the plan of salvation or why did he choose to represent this message in the form of animal sacrifice why why such a vivid. Process in this because there is power in an image and I found this beautiful quote online it says God uses beauty to touch us in the deepest places. Now there's nothing beautiful about animal sacrifice but the essence of what this is saying is that. Images experiences feelings music arts different various things like that they touch us in ways that words have their limits. And Ellen White will say in the book steps to Christ you who in heart long for something better than this world can offer recognize this long as the voice of God to your soul steps to Christ in the chapter repentance and for me looking back I would look back often on my experiences growing up and and many times. Even in the times when I was not looking for God whenever there would be times in my life where there would be beautiful experiences that. That would just move on my heart maybe something as simple as as. Spending the day with my mom and we're going out and we're walking and my mom's a single mother so I really love and cherish the relationship we have together but just the simple moments and maybe we're out in nature and we're looking at the sun and things seem all right at the moment and these experiences speak to your soul and whether you're looking for got or not these things are the voice of God speaking to your soul and so God will use these God will use anything that he can to speak to us to use a donkey and so God will use various experiences to teach us and guide us to Him So the main point is I God uses imagery. The sacrificial system would bring to man the experience to experience the heart of God and I I wonder if the Jews were to really understand what this symbol was to me it's as if imagine. In the book of Leviticus the burnt offering in chapter one it talks about how the people were to bring their own offering to the temple by the courtyard and they were to take their hands and actually take the offering and kill the animal sacrifice themselves. Scuse me and I wonder if today. Every time we made a mistake or every time that we sin or every time any time that we catch ourselves doing something wrong I wonder what would what it would be like if we were to have Jesus right there next to us and we were to grab his hands and crucify Him and nailed him on the cross right there then in there at every moment that we sin and made a mistake that would make such a deep impression I mean it really brings to mind the text when Paul says I'm crucified with Christ brings a vivid picture and so the 1st lesson that God chose to teach was the consequences of sin but if they were to come and so we see that God uses various means to communicate with man he would use all sorts of ways to communicate with us whether it be to type the symbol nature the prophets. Acted parables and much more and so having a stablished the fact that we answer the question yes God God uses these means to communicate with us and so having looked at that how can we use these how can we use designed in God's work how can we practically come up with things to further his message. So today we'll be looking at the principles of design this will be the practical part of my talk and it'll go through or in teach us various guiding principles I will teach us how to. How to create a design that will communicate its message clearly and so again. We talked about before how design is clear communication making sure the message is clear and in a beautiful voice but before to do that there requires principles to guide us in making sure that that happens so we're going to be looking at 6 principles I would just be looking at 6 there's also a ton more online you can go and look for that but today we'll be looking at 6 principles of layout and composition. And I want to make sure we're in the right context. Usually in ministry you'll find that you'll be making a lot of churches and flyers and different various things or whether you're in a church school or not. The most common thing that you'll be making use are things like flyers or different layout things so I chose layout because I thought this would be the most practical but like I said at the beginning of my talk these principles are not just limited to layout they span across a variety of different fields from architecture in. Logo design and whatnot so be looking at hierarchy what is hierarchy hierarchy is the arrangement of elements in order of importance it creates organization and it makes so that all the different elements on the page are in arrangements in order according to importance and it can geyser I to what's most important. It helps you to it helps you what to focus on and in what order. And what problems does is solve today we have a lot of the short attention spans and so you want to grab the attention of the people quickly as fast as you can and so if you have something very clear and big it's going to grab their attention and so if you want whatever you want them to see 1st you want to make sure that it's and of the proper order and so for example here I've taken the text that we had and I've arranged it in such a way where it's just. It's not in order. And I want us to go through and look and think about what would come 1st the description of the title or the head or what would come 1st Normally you have the. To header at the top and the title and then the description below so we have here the we have it now a range in the right order so here we're using the principle of hierarchy to make sure 1st things 1st are communicated so we have here the header the title and then the description. That's basically what hierarchy is and the next principle is proximity proximity basically. It's it's how close or far to things are to each other and depending upon that they suggest a relationship or will a lack of relationship what do I mean by that if we were to have a recipe online and we were to look this up and and try to figure out how to make a recipe from this let's say it's a curry recipe the proximity is posing the problem here everything's kind of bunched together. And so we want to make sure that things are nice and grouped together in their own group is that a little better kind of it's not a run on list the problem with the last one was that you'll see that. It says for the marinate and then a list of the different ingredients and you probably didn't catch a ball in the middle there it says for the curry so you would think that that's an ingredient but it's actually not in that because of the bad proximity someone could read it that way so splitting it helped a little bit but there's still a problem everything is clustered into one bunch and so someone could read curry recipe for the marinated that doesn't make sense so we want to make sure that it's spaced out and it has. A good each each element is in their own group that's what proximity is the 3rd principle is contrast contrast is the probably in my opinion it's probably the most important principle in design and it's something that can really it's such a powerful tool and there's a slide here it says. Speaking about making contrast between. Typefaces there there are many ways to make contrast contrast is basically. Contrast is basically making sure that one element on the pages is different enough so that you recognize that it's different it's not vaguely similar you're not sure if it's it's it's different or not you're it's very clear that there's a there's a difference and so there's little a lot of variety of different ways to make contrasts it's not just with weights there's with color there's with the size and different things like that so here we have. It telling us that. That when using type we should go from light to bold and I want to show you an example of what it would look like if we were to have by contrast here we just have raw text contrast with weight now the top text is in bold and the bottom Tex's in regular I believe and I just want to ask you if you were to zoom out far away it's quite big here on the screen but if you were to look at it from far away. Is it clear that there's a difference not really. That's much better you have clearly something that's very thick and then something that's very thin and it's interesting kind of going off on the side note here but contrast is like I said these principles are not limited to the digital or the print contrast is a rule or principle of life and so we here we see here a good example of contrasts there's a clear delineate our separation between the top and the bottom and there's another way to make contrast is with color contrast is not just limited to weight you can make contrast with color. So the bottom and I barely noticed it but the bottom text is great like a light very light gray and it and the top is a white and because there's a lack of contrast you can barely even tell that the color changed but if we do we if we make that more extreme we see that we're achieving contrast and we can also make contrasts with sides and a good rule of thumb for making contrast with size if you're working with any sort of layout you'll find on the right section of whatever program you're working with it'll talk it'll say that your type is either 301520 points or whatever number there's the measurement here that's being used is called points and so for example if you have a header and it's $100.00 points you're going to want to use a subtitle that's either 50 points or less the rule is either half of that or double it or more or less from from then on that makes sense so a good rule of thumb is to double the points size and so we're going to look at that here we have contrast and with size they're both $200.00 points now if we were to change it to half of that that would be $100.00 points there were cheating what we want to achieve. And so here in the slots last example we have here contrasts with weight color and size and we're getting somewhere it's starting to look pretty nice so the next principle is repetition. Repetition is exactly as what it sounds there's different words for it some people say consistency in design some people say. They call it theme. But repetition here in this slide and you'll see that there's there's a consistent theme throughout there all the same but because there's repetition in different elements you can tell that it's all part of the same design and if you look at the text about us it looks like it's the same capitalization it's the 1st letter the 1st word is capitalized hard sorry the 1st letter of each word and there's a consistency looks like a consistent size for the head or in the body and so here we have a repetition of elements and we have the different repetition of the color the color palette going on and why this is important is because repetition strengthens design and the reason why it does it's because it ties these separate parts together you begin to have a unified theme and patterns what they do for us they create associations It's similar to. Consistency. These elements are repeating and so we begin to realize hey they're all part of the same picture so their individual yet they're still a family and repetition is so important for especially if you're trying to brand a company. Even a church and. You'll notice in our village church at the end of every video there's a logo animation that says message and mission and that will consistently pop up throughout and if we were to take. That design element in repeated throughout every design of our church then we'd have a more consistent and unified theme in so repetition and builds a strong sense of message. The next principle we have is white space this is extremely important as well I'd say probably up there with contrasts that we've probably all seen Web sites like this if you like an older version of e-bay or Craigslist but it's hard and you can't find what you want to find and. With a lack of white space everything is just clouded so everything needs its proper space and here we're going back to our recipe that we made the design and we want to tweak it a little bit or here I want to show you that because of the principle of why space is being used it's nice and clear and legible the last one is alignment and this prints design principle basically make sure that everything is on one axis either vertically or horizontally and that makes it so that everything has a connection one to another even though they might be far apart so we look at our recipe thing that we've been making here and we want to apply the different principles that we've learned here today from our seminar here we use contrast the tiles much bigger and here we have a different color for the subtitles as well and you'll notice that the ingredients are thin as well if we can add a picture in there and starting to look a lot nicer So in summary what lessons did we learn we learned that design is clear communication that's the essence or principle of design. And it wasn't until my journey in seeing that all these different principles applied not just to the layout they apply to our spiritual walk that I begin to see that these principles that we learned today are not just design principles these principles are divinely instituted by God we think of hierarchy and it talks about how important parts of the message bus come 1st we think of. You know when people are preaching there are different audiences and you want to make sure that you have your message the message that they need to hear and so proximity teaches all of us all so that in order for us to gross spiritually we need to come together as Christians and make sure that we're growing in unison with each other and of course contrast of the Bible will often talk about how we need to be separate from the world Paula tell us and 2nd Corinthian 6 that we should come out and. Touch not the unclean thing and repetition as well but we want to make sure that we're consistent Christians and so the people I want to ask you today is do we want our message to come across clearly how about us as a church how about us as a people a family as individuals do we want to show to the world that our our message is clear and that they do we want them to see that that God has done so much for us in our lives how do we want our message to chroma come across. We want to make sure that there's nothing in the way that when people see us they can to tell us that we have been with Jesus that's the message that we want to share with the rest of the world and so I want to appeal to that. These principles are not just limited to design but that they can teach a spiritual lessons and I pray that we will allow us to be guided by the grand design or God himself in the Help them or allow him to design not only our lives but our churches and our families. Every day in. This media was brought to you by Audioboo a website dedicated to spreading God's word through free sermon audio and much more if you would like to know more about audio version or if you would like to listen to more sermon that fleet visit w w w dot audio Verse dot org.

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