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Online Marketing: Strategies and Techniques- Part 5

David Sharpe


David Sharpe

Technical Director for the Center for Online Evangelism



  • November 11, 2015
    3:15 PM
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OK. Some of these definitions you're going to know just because we've already gone over them but we're now into the optimizing section. This is the part where you tweak and change and add things that most people will never ever see. But they are very important. So some definitions that you need to know we've talked about rank. Ranking and positions. Refers to where a site shows up in search engine results. I go to Google. And I type in Hillside farms. And the very first three. Results that I see are for hillside farm sausage. Course that's not what I'm wanting hillside farms organic farms and our organic fruits and vegetables it's number four in the search results on page one so we say that it's ranks number four on page one. Or it has a position of number four on page one. So those is that clear. What I'm talking about. Yeah. Except it's you don't see numbers. But you know we we count we go one two three four five. Yet. So. So if I say I got a Web page that's number three on page one. That that just is the rank or the position. So typically these these words we use like. It ranks well. Or it ranks poorly. Good positioning. Bad positioning. So do. We we tend to not talk about you know number three on page one all that much because what my results. What I see may not be what you see when you do the same search. So. When we're looking a little more in general terms when these words are used. Ranking factors ranking elements. Ranking signals. These are the things. And and things is about as good as I can do right now we will talk about the specifics here shortly. The things that Google looks at to decide where to position your web pages. There have been over one hundred bring King signals that didn't a FIDE. One of the things. One of the great frustrations that we face is that Google doesn't tell us a whole lot about what it does how it does. Because if they did then. Every time they tell us what we're what they're doing a bunch of people get up there and try to figure out how to gain the system and. And Google doesn't want their system to be game. They don't want somebody to try to figure out how to trick the system. So every said once in a while they'll come up with an update to their their process. And knock out all the people who have been gaming the system. And everybody screams and hollers. It's not here in my list but we talked a little bit about algorithms. Did did that. Did everybody understand what I'm talking about when I say algorithms. No. OK. An algorithm I'm not going to try to give you the. The mathematical definition but it is like a complex formula and Google takes the information that it finds on your website in Iran's it through this algorithm. And it says As a result of what we see here we think that this site gets this position or this page gets this positioning or. We think this page is no good so we're just going to drop it out altogether. The algorithm is the. The formula that they use to to evaluate and analyze the site. Optimization. It's what we do to a page or to an image or a piece of content or the entire site. The things that we do to try to encourage Google. Because tricking Google list is bad news it doesn't work very well. We want to encourage Google to give your site better positioning in search results. Relevant search results at the. Search engine optimization. There's the technical or on site. OP search engine optimization and this is the stuff that goes on behind the scenes and will be taking a look at at behind the website walls. In just a moment. So you can see what we're talking about with the technical or on site. Optimization. There's offsite stuff. And these are things that you might do. On social media. When I say when I say offsite I don't mean out here in meatspace out here in the real world I'm talking about away from your Web site out there on the internet so would be social media. It's not on your web page it may be a good. Maybe it's a directory. Google Places. It's an example it's not your Web site. It's off on Google's Web site. But there are things that you can do to optimize that listing. There are probably twelve or so depending on what kind of business you're in there's about twelve directories out there that you should be paying attention to. Because the listings your business listings in those directories. Will affect your your positioning. How will your site ranks. For example. If Google looks at your Web site. And then it goes and looks at the Google Places listing and it looks at Manta and it looks that super Yellow Pages are super pages and then it looks at Yellow Pages. And it looks at Yelp and Foursquare. And these other directories of local businesses. And it sees that your your phone number is either completely different. Or slightly different. On each one of them. It says. Something's wrong here. Lower the ranking. So that's the off site stuff we go through and make sure that all your directory listings are precisely correct. That's a an example of the off site. Off of your website on other websites that have an effect. Content optimization. I don't know why it stuck that in their view will talk about that minute. Content and S.C.L. used to be that the that this technical or off site stuff that we do. On site. Sorry. The technical se O. that we do. Used to be primary thing. In recent last year or so Google has made content so much more important that now you have to consider the two of them together. You cannot work in isolation from each other they have to be considered together. How do we use content. In the in this comes in the context of optimization. I can tell you how we used to do it. Back in the old days when we discovered that there were such a thing as key words we use to build web pages as this was back in the days of H.T.M.L. pages where you had to code the page. Metatags started being used about the same time but this was. This was a different strategy that we were using. You'd have a page and usually you'd have a a white background. Like this. And we'd say OK I want to I want this page to show up for for organic for. And so we might go in and code the page. So that organic fruit. Was repeated about five thousand times. There in white text. So the. The person reading the web page couldn't see it. But Google saw it. It was an the very earliest form of keyword stuffing that. That was out there. Well that didn't take long and Google figured that went out and and kind of put an end to that. And you know a lot of the things that we're going to talk about. You're going to hear people will have to work around a way to trick Google. A way to game the system. And the thing is is it always works. Temporarily. Google doesn't like it so they will come out with a fix. And they will knock you down. So try to avoid the tricks. You can't trick the system for a long and get away with it. Another form of keyword stuffing showed up. When content started becoming more and more of it became more and more obvious the content was very important. People would create. Actually what they were doing if they were going overseas and hiring people for two dollars an hour to write articles about. Whatever the key word organic fruits and vegetables. And so you would end up with with web pages that had absolutely no resemblance to see the English language. As we know it. And yet. It was gaming the system. Google would see the keywords within the text and so you'd end up with something like hillside farms organic fruits and vegetables of the best organic fruits and vegetables that you can find if you're interested in finding organ for it's and vegetables. You should be eating organic fruits and vegetables because the organic fruits and vegetables are really good for your body. And if you don't eat organic fruits and vegetables. And on and on and on. Keyword stuffing. So when you create your content. Of boy the temptation to work. That word in or that phrase in as many times you can. It has to sound natural. So if you can imagine that you are talking to somebody and reading this to them and if. If the person in your imagination is feeling the urge to smack you upside the head because you're talking so strangely you know that you need to change what you're writing. Well that's what I was talking about what we used to do with the white text on the white background. Don't do it. That's keyword stuffing and Google even though nobody can see it Goo can see it and Google will smack the website down faster. Actually probably will happen faster still die laughing this somebody still trying it. It. It's just it's just something that. Don't do it because you will. If you. If you've a violate this stuff too much. You will actually get D.M. dicks. Which means that your site will not show up in Google. And if Google doesn't want to show your website. Sorry. Yahoo and being are not going to give you very much traffic. There are people that and the. The as the robots are crawling through. If they see there are some things that they will bring to the notice of the human team for manual review and. I have heard stories of people who have who haven't done. You know they've they've been right on the final line of crossing over and where they should be and. Trying to get things resolved is not easy. And certainly not worth the time of most of us in this room. So it's just better to focus on providing good content that answers the needs of of your visitors. Don't try to game the system. You will pay the price. And it can be a very harsh price. Duplicate content we talked about it's not really. You will hear some people say there's a duplicate content penalty. There is no duplicate content penalty at this time. However if a page has a lot of diplomatic content on it. Google will just not show it. They don't penalize you for it. They're just not. It's just going to end up down in the bottom here where it says in order to show you the most relevant results we amid some duplicate content. Relevance. I can't hammer this and fresh unique relevant. Always have in mind. How did they get to your Web site. How might they get to this page why did they click through and. Does the content on this page. Answer that question. And if you don't have a clear cut answer to that in your mind. Then you need to rethink the page. You need. You need to revisit. Why are you doing it. What purpose is serving. So always have in mind. Somebody that comes to this page from a Google search. How did they get here how would they get here. What would they have in mind if they were searching for this particular phrase. Are they want to buy something are they wanting information about how to do something. Do the mind reading thing. Cannibalism is a problem. On websites and. Milton Amy and I have had a big discussion about yours. We're working on a website with Milton here and. And we've had a discussion about this because this is a a problem with web sites that grow over time. You have fifteen pages that all. Discuss the very same keyword or key phrase and have relevant information about it. Google gets confused. They don't know which page to show. And if they can't figure it out which one of these is most important on this website which one is the most relevant. And if Google can't figure it out. It doesn't get shown or you get shown much lower. So you need to think about how to structure your content so that you have one page. One key phrase and answer the burning question. If you have. If you have different key phrases that are very similar. Don't try to cram them all into a single page. Create a separate page for each one. Instead of talking about organic fruits and vegetables delivery. Have a page. That's organic for delivery. How one that's organic vegetables direct delivery. You can. You can also have one that's organic fruits and vegetables. You know if. If you feel if your keyword research is showing that people are actually searching for those. So one page. One key phrase and try to avoid. Mixing them up together and trying to do a shotgun approach. The shotgun approach doesn't work very will any more so you need to think. Laser beam in and when you're dealing with a a site that has existed for a while it's kind of a challenge because you have to look at those pages now and say OK which one is most. Which ones most relevant how do we add the other information in that we need to and. What's going to happen if we alter the page that exists or we're going to lose traffic because we've changed the page that. That Google is now sees it as being different than what we'd planned there some of these factors that you have to to look at but one one key phrase. One page. And keep to that as best you can. Yes. And that's that's part of what we're trying to end. And not only that but then if you've got. If you've got a page that talks about talks about a frequently asked question to you decide you need to create a page. To address it because it. It's big enough it needs to come out of your frequently asked questions. And then next year you have a little more information and so you write about it again but from a different viewpoint it feels like it's a different page will it you're still answering the same thing. Now you get two pages Google says. Which one should I show. I don't know and is that it's as it's as Google's trying to figure it out here's where it's going in the rankings is going down down down. So. It's and see this is a concept that. That hasn't. Has it hasn't been at that high level of attention. Priority for a lot of people. Up until recently. So. It's something that we're becoming more and more aware of the. You know the fact that you've got pages competing with each other and years. You end up losing some traffic because of it. You're going against yourself. Yes. No it's the. You know how grain silo. Long. Building. Silo. Yeah. And isolated. Although I don't want to say isolated strictly isolated as in. There's there's no way to go from this page to this page is just that this page is very specific content. This page is very specific content and fact. There's a there's a theory out there in as part of this. Silo concept that. I don't have a slide for but they say that every page should have. You know every page you're always going to have the navigation bar. Appear at the top. But when you get down. Down into the body of the page. You should have links. So if this were a web page for example. I should have of a link in here and inline link to a page about cannibalism. And I should have a link to a page about. Keyword stuffing. But in one of my pages one of my pages in my site. This is how I move people from within. In my site I don't want to just hit one page and then go away. I want to move around in the site because then Google sees that and says how the site's got lots of relevant content. But in. When you take this. Silo concept. To to its full. Not consequences but if you. If you think follow this silo. Concept the way it's been presented. By the ones I've been reading about they say you shouldn't have any more than two links going off of step page off to another. So. And they should be to relevant or information that's relevant about this page in other words. I have a thing on here. Keyword stuffing and its content issues I really shouldn't have a link that goes off to. Something like how to create a wordpress site that it could. In order to to take to avoid that you should probably address each study or H.. Maybe you could either go from each study. The context of each study have a different page for each one or a different issue. That was studied. Within that research. A different element. You know. So. So you're talking about pancreatic cancer and maybe it's the effects of certain medications on it. So the defects of the medication you shouldn't have a lot of information on other pages. Because then you're going to end up with some cannibalism. It's it said. It's. It's going to be a little tricky to do if you're trying to aggregate information like that from so many different resources and then link back to them. And so on it's going to be a little tricky. And and about all you can do in that case we're going to talk about tracking and analyzing what you're going to have to do if you're going to have to track your pages and look and see. Are they are they competing with each other there'd what they say they're doing is they're trying to provide the best user experience that they possibly can and that they want to provide fresh unique. Relevant content to users. Google doesn't much care what you think. They but they do have some mechanisms for figuring out what visitors. Site visitors and users think they are going to look at things like how often is. If you're doing a blog post. How many times has that been shared on Facebook or Twitter or Instagram. But matter if you are not. If I go to your see if I go to your Web site. And I see a blog post that I like. And I want to share on my social media accounts. You don't have to have a social media account. I can share the link to your site. And if I do that then Google sees that and says huh. This is been shared. To look at it got shared ten times yesterday. And fifteen times the day before. So this is. This is maybe a relevant thing let's see what people were searching for when they found it and. So the whole picture they look at the whole picture and say this. This is a more relevant piece of content so the next time that key phrase get searched. You know your or your post that particular post is going to show up a little bit higher. Google is the largest search engine Google has the lion's share of the market. And I I don't have the current numbers but the last I saw it was like you know all the others had less than five percent market share. So the Google being so large they make the rules. You have to if you want if you want search traffic. There. There are very specific. Some of the very very specific search engines can do a better job. But they are very tiny tiny tiny vertical markets. That you know. That's just all they do and they're they can compete. But when it comes to the broad knowledge base. Google controls it. At least as far as the online world. They do. Within within certain boundaries they do and this is why they have the market share they do because they have figured out how to deliver the experience that the average user is looking for the answers that they're getting. When you go on to use on to Google to search for something that experience that Google gives you. Is what the average person is looking for now they're always looking to improve it because the more they improve it the more they get to control. Things but it's users like what they're getting they like the answers that they're getting. So we have to play by the by their rules if we want to get search traffic. Are a search engine optimization. You guys have seen this book sitting up here. The art of sci. You see how thick that book is. It's nine hundred ninety six pages. It was published in September and there's already at least one chapter that's out of date. Search Engine Optimization is something that's necessary. Unfortunately it's just never ending in never stops changing. You need to know the basics. And so we're going to go through and see do you know what. I don't have time to go through as in-depth as I wanted to because we've still got another. Another element to look at. I have a link in my resources that I'm going to give to you that you need to go and look at Newt will tell you how to go. Look at a website and. This is what it's going to look like it's how to perform an S C O audit. And it includes a template that you can use to fill it out it's. If you followed everything on this page and and ran it. Your own site through it. You would have a report that probably would cost you somewhere between two and three thousand dollars to have a professional do it. So you can do this yourself. I'm going to run through real quick. A couple of things and then we're going to look at a Web site on the inside. When we do an audit an F.P.O. audit we're going through and looking at the insides of your Web site we're looking at the code we're looking at elements that the average person doesn't see. And this is the on site technical aspects. He's recommending that the first thing you do is is run screaming fraud through your do a crawl on the Web site screaming fraud is a piece of software it's a free application. That goes through your website and then gives you a pretty detailed report. And all of these things here these bold things here on the bullet points are the things that it's looking for and these are all issues in technical as C.E.O.. Some of them are going to start getting kind of in the weeds. Little arcane. But there are things that you need to to work with. Let me point out some of the most important ones. Page title tags. Page title tag is what returns this text right up here. That's an important thing. It's OK to put keywords there. If you are a local business and you're looking to reach local people. Your page title tag should have a geographic. Tag or a geographic term in it so. To go back to our are fictional farm. A page title might be. Hillside farms. Hillside Oregon. Best organic fruits and vegetables. It's not the best keyword in the world the key phrase in the world but it's it's a place to start. So we'll look at where these these things are in the Web site here in a minute. Medha description tags. These are important because Google. Looks at that. And you know when you get your your search results. You've got the page title. And then there's a few lines of description that are that show up. That's this that a description tag right here. Medicare words. We don't bother with that Google doesn't even look at it anymore. It was something that was used. Years and years ago. And that's where we would stuff that medical tag with all kinds of keywords. And we just throw the kitchen sink at it and it became so misuse the Google just said you know what we're going to pain attention to headings. This H one age to age three thing is that is from H.T.M.L. code and I'll show you those in a minute. Every page. Needs to have an H one tag. Because that are in a one headline. And I'll show you what that is because it tells Google looks for those. Because when it finds that it says this is what the pages about. I think will close that four blues are written. Let's see what else. Most of those are starting to get into the weeds. You don't need to fiddle with them too much. Here we go images. Images have a thing called an all tag. And the original it was designed for those of us that hated to just automatically load. Images in our browsers This was back in the ninety's when we were still on modems and speeds were so slow that. That if you waited for a site to load all the pictures that somebody had loaded in there. You'd you were going to use up all of your your time and not. Not be able to see very many web sites. So this all text was if we had turned off the images in our browser. This all Texas what was going to show. This is also a place where you can put in it's OK to put in key words. Now. So on the page. You might have a picture of your your organic artichokes that are just have just come in season. And so your key phrase that you would put in the all tag would be something to the X. something like fresh organic artichokes grown at Hillside farms in Hillside Oregon. And it's OK to do that in this particular spot. Google looks for key words there you just don't want to say by our fresh organic vegetables fruits and vegetables because for it's an organic vegetables are good for you you know don't stuff it. Use them judiciously. We'll talk about those in a minute. Key words there's a report here that talks in in that screaming for a report there's some information about the keywords that the that the web site seems to be ranking for and what to do about it. You need to read this file because it'll be an education on. Se a zero and how to do a site audit. In a here. It's stuff that you're going to need to do to be able to read rather than listen to me lecture you about it that you are else. Title tags and we talked about that and. And then here's here's good information. He's got very good descriptions of why these things are important. And so on. Mehta descriptions. See if there's else. Things we need to talk about in here. Internal linking is is a big thing. And there are some good information there. To tell you how much you should do. And so on all texts no follow. This is back link says something and links. Is a one of those things that you need to spend a little bit of time learning about. Because it is one of those things that can have a very detrimental effect on your website. Two years ago. It used to be that we could go by back links. We could pay somebody to go. Go off to all these Web sites around the world and put in links to our Web site. And Google would look at Google was looking at the number of back links. How many links. Are there on other websites that point to my website. And so I can go by thousands and thousands of back links. And there are whole businesses set up selling back links. And it worked for a couple of years. And we spent hundreds if not thousands of dollars buying back links and having staff go and and set these up manually. And then Google. Got started getting enough complaints is what happening. Because the sites with the most back links were the ones that came to the tops will of course the ones who want to game the system typically are the sites that you're not interested in. They want to sell you the drugs from Canada. They want to sell you online gaming. And they would hear you'd have maybe an online casino that's ranking for organic fruits and vegetables. Because they've gotten so many back links you know for that. That point into that keyword. So the. There was a period there where Google results were almost unusable. I never I never ever for. During that time period whenever I use Google I automatically went to page two before I'd even start looking at the results because I knew that that what was on the first page was all spam and useless. So Google. Came in and did a house cleaning and killed many businesses and set up a great wailing and gnashing of teeth as everybody tried to figure out what to do next. Nowadays. If your back links are not. Don't look natural. If looks like you've put in fifty back links today. And one hundred twenty yesterday and. You know there's a pattern like that. Google says. Danger sign this is not natural. And you will get slapped. If you've ever heard the term of the Google slap. Means you get slapped straight out of the index. And they don't show your site anymore. It's important enough that in the Webmaster Tools. Toolbox that they provide you can go in and look at your back links that sites that are linking back to you and you can. Disavow any link that does not. Meet the standards you know if it's a link farm that the link farms of these sites that. That just link to whomever without any regard for relevance or anything. So you can go disavow these these. Spammy links that are hurting you or your ranking. And many be legitimate businesses spent as much money. Disavowing going through and disavowing individual links as we spent in getting them in the first place. So we ended up paying twice for them back linking is a very good strategy. Getting these back links but you must be careful to not buy back links under any circumstances and if somebody comes along until you have got a piece of software that will get you back links automatically by hundreds of thousands. Say no thank you and walk away. Search Engine Optimization is a long game. Not a short one. So don't try for the shortcuts unless you're willing to pay the price. So all of these these things in here. Again if you take the time to read them. This gays get this article is much better than anything I could put together so he's got links and tools and so on that. That can help you get. Here's a a thing see. Google's recommended page load speed is one point four seconds or less. That's pretty fast. And so there's ways to test it and figure out what needs to happen. If it's not fast enough. There's those inbound links. Issues. Competitive link analysis. So I highly recommend that you do when. When I email you this link with the rip with the notes that you've spent some time looking at that. It's a very there's a lot of information I know there but really it's a basic look at sci. And the things that you need to know. It's quick sprout. Is the. The home sites. And. Yeah you can. If you're if you're impatient and want to get it. Before I e-mail it to you. You can google how to perform an F.B.O. audit. And actually there's a there's even another waited to do that let me let me show you did a little quick trick that. That will. All right. This came up number one just because it's mostly because it knows. My search history. You see this little thing that I put in their site. Colon. Quick spring come at the audit that searching only the results within quick SPRO. And so it gave me that first. This how to perform an SE audit free five thousand dollar template is the one that you want. So what I searched for was site. Colon quick sprout dot com. Space. At the space audit and then this is the link that you want. There's quite a number of things that you can use like this site colon. Thing to search. You can search for sites that have a specific word within the domain name. You can search only sites that have a specific word within their domain name. There's all kinds of little things that you can do. Look sometime in the advanced search. Sections. You can search for things that have been within the last twenty four hours this is a way to keep an eye on your competitors or. What's the news in your industry. All right. We're running out of time. Have to talk fast. By the way there's the better life. Link. You can see what they've got there. OK. One of the tools that you're going to use. As you are looking at a page if you don't want to to dig into. The code if you want to you know no want to get logged into your web site you just want to check something real quick. Pardon me. The say I want to look and see what this. Welcome to better health T.V.. I want to see what that is about I want to see what the information is behind it. I'm going to right click on it. Scroll down and inspect element and see it pops up this little pain down here. Window pane and. There it is right there. Highlighted. Do you see this right here are the. It has the little angle brackets in H one inside. So there's the H one. There's the. Welcome to better health. T V. The strong is just the. The code for bolding making it bold text. And then here's the slash H one. That's closing that tag. That tells Google that this page is about better health T.V. Now they could do a better page title. Because Welcome to my website or any variation of that is not the best. Page titled to have. It should have some kind of benefit in there really. Milton D. of a disappearing have the inspector element in. OK. I haven't I haven't ever been done it either but I know that Firefox and chrome both have this. Capacity to inspect a single element. If that doesn't work. I think. In spect element. If that doesn't work one. The other thing that you can do is right click on it and view page source and by the way. This is what the page. This is what Google sees. When it sees the page. Isn't that fun. That part that is H.T.M.L. that's the H.T.M.L. code. That is there. Can you see my mouse. OK. I think I will get this result. Anywhere on the page. So I'm going to right click. And then see right here page source. I see the entire code so I can look up here at the page. Title. You see right here this. There's the page title. Here is the Met at description tag remember I was telling you about the method description tag. They don't have a description so there's nothing in between the quote marks rate. Right there. So if this were shown in the search results. There would be no description of the page and nobody would know how to get or what it was about other than just the title. Better Life. Better health T.V.. There's the medic. Keywords tag nobody pays attention to that anymore. For reasons we discussed. Let's see what else. All of this. This stuff. Here's Java Script and and other little things that you don't need to know about. OK. There are some tools that you have to use if you want to. To see what's going on with them. But to get the to look at this. This single element right here. I highlighted it. I right clicked on it and went to inspect element. Didn't I. It sounds so I haven't I haven't used one for this. There's always something isn't. So then it shows done here and it highlights and this is useful when you're when you're wanting to do the technical S.D.O. stuff. You need to be able to look at these elements. And see how they're displayed. Are right. Any questions before I go to the. The next thing that I wanted to demonstrate to you know. This is Gary and. This is a C.E.O. technical stuff is just about guaranteed to make your eyes glaze over. Are right. We talked about Wordpress and moving around within Word Press and so on I wanted to show you real quick. Inside the Center for online evangelism Web site and let me do this and this. And this. And let me pull up. The main page. OK. This is our Web site. That's what you see when you come to the website and look at it now this black bar right up here is showing only because I'm logged into the administrative panel. So you can see how we're using that wide. Section. Screen wide. Thing and and segments. Blocks of text in. And this site is about to undergo a serious overhaul so don't. Don't critique it too much just now. This is what it looks like when I want to create a page when I want to alter a page when I want to add content. I don't have a blog show. Set up so I can show you that but I can show you the pages. Assuming that this will follow this very slow internet here. OK this is a a list of my pages that I have here on the Web site and. I'll use this one because it's not going to matter too much if I mess it up. So this is the page that we're required by various states to add to our website because we do fundraising and. You can see here I've just entered text in to this area of here's where I put the page title. This is also going to be come an H. one tag just by virtue of. That's where it's at. So this is a good thing to put in you know Ted. To put in what your description of what your pages about. And then the text just types in and. This is what it displays. Now this one breaks the rules that I was telling you about dense text. No reason this one's got dense text is because these are just fulfilling legal requirements. This is not really something that users are going to to have much interaction with soem. Yes this is where. Let me let me create a new page really quick just to show you. So I clicked on add new I will wait for the Internet to catch up. I reckon do this because nothing's happening on my computer. This is all happening on our web hosting account. So it's anything that will actually do the typing and clicking and so on it's just it's you know that's. You can do whatever you want on any machine. It'll look pretty much the same. Alright. Dave's test page. And I'm going just so you can see I'm going to use the divvy builder. And the seals then it gives me modules here. And I can choose the format the layout that I want. So I can. This is how the page would be divided up. That would give me to call ins that I can put. No this is divvy is the theme that I'm using the thing that takes the information from Word Press and word persons databases and displays the information. So I can. I can move these modules around I can add things to them. I want to add. I've got these little short codes here that. That I can say oh I want to. I want to drop in a countdown timer I want to drop in a map. And it makes it very easy I'm not going to to go in to much of that because it takes up too much time we're running short today. But I can create the page very quickly. And then come up here and publish. And then it will show up on the website. That's all there is to create in a web page with. With Word Press and if you aren't using that editor. If you want to use the. The defaults let's just use that one real quick and say this is a test page for class. And I'm going to fold it in a tele size it. And I'm going to publish it. And then this is something that I need to do because of the way I have things set. I need to go and add it to the menu menu Dave's past test page ad to Menu. OK. Now when we go to the Web site. We should see my test page showing up on the navigation bar right after the contact page so let's see if that happened. Reload. Here at their. There it is. This is easy stuff to do. Once you get it set up. Once you get started. I'm going to remove that so that if my boss happens to be looking at the website he's not wondering what in the world they didn't. So much of the stuff that we've been talking about it sounds really scary. And it is scary the first time you do it. But pretty quickly you're going to be creating web pages and moving things around like you've been doing it all your life. This interface is really good. Really easy to work with. Once you get past the initial learning curve. This is Wordpress this is the interface for Wordpress. And it's like I said this is not on my computer I'm connecting through the Internet that's why there's the delay in loading the pages and making getting the pages. Changes to show up. And I told you I would show you about the plugins. Real quick. So you can see over here in the left hand column. There's a thing that says plugins and I'm going to click there. No the plugins don't come with the themes these are additional things that. That you do yourself or that you go find yourself you can see that I'm using I things. Security and word fence security I'm using both of those and I'll go in and scroll through real quickly so you can see inside them in a minute. If I wanted to add a new plugin. I would just go up here to add new and. They give me some of the most popular ones here. To look at. But let's just say I've won another security plugin so I'm going to type in security. And see what. What I get in results. These are plugins. That you can. They are typically free. Fact all the ones that are on here are going to be free. So you can see the. The ratings. This one's got two thousand four hundred forty one five star ratings. The UK there there's an exchange they're collecting information about attacks and and security breaches and so on and they have premium versions. So you can upgrade and pay them for advantaged versions. But yes it's it. And it has to come to be in here it has to conform to Word Press has Terms of Service. And so on so pretty much what you find in here. As long as you've got some good security. Set up. You're probably pretty clear. I would have looked at the reviews. Because if somebody is installed and had a problem with that you're going to see it in the reviews and see or tells you whether it's compatible with your version of of Wordpress and see more details and see what that shows us. All right. So there's a description. Tells you about installation their screenshots frequently asked questions and reviews. Reviews are important when you're looking at these at these plugins because you're going to find out if somebody has discovered a virus or had a real serious problem. It's going to show up in the reviews. The Word Press community is very active. They're very passionate about what they're doing. And oddly enough. Software developers are our most such a lot of these people their their main interest is in. Having somebody use their software. Solving a problem and having somebody use it that's why it's. It's open source it's free software. Alright let's take a quick look at I things. Security plug in so there's a dashboard. Talks about getting started. This one is not performing any schedule data base backups. And there's a reason for that. So I haven't fixed it so don't read too much into this there some medium priority things that I need to fix and when we go in and and remodel the website These will all be dealt with. So it gives me a list of things high priority and low priority stuff that needs to be dealt with the settings. Section is where I actually go and change things. There's an advance. Section and some of these things if once you do them you can. You can cause real problems and so they're really good about telling you you know. You do this. You know. Be prepared for the consequences. And then they have help. And for their features. Word friends. Is pretty much the same. Same way they just hit some different. Different aspects of security. And this one is showing me that my I think security plugin actually needs to upgrade. So and I can actually scan. I can click here for it to scan the site. So that it gives me. You see here says paid members only. So they want me to upgrade and and pay them a fee for that particular feature of the scan. It will tell me what needs to be done see have got some old files. Old themes. Plugins that are out of date. So this gives me that. Notice of problems found. And I can fix those. These these two things. These two plugins. Hit. Almost everything that you are going to have to worry about it now if you. If you build a business. Around that and you rely on an online business then you might want to to consider getting the paid version of it. If it's just something that and marketing tool. These to cover pretty much everything that you're likely to run into board fence and I things better secure. This media was brought to you by audio person a Web site dedicated to spreading God's word through free sermon audio. And much more. If you would like to know more about audio version. Or you would like to listen to more sermons lead to visit. W.W.W. dot audio verse. Dot org.


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