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Logo of AdAgrA 2019: True Success

True Success

Immian Wolfe

Conference

Recorded

  • January 16, 2019
    6:45 PM

Series

Logo of Creative Commons BY-NC-ND 3.0 (US)

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How many of you seen Simon sign X. TED talk on the golden circles Simon fine actor K Y How what this is sort of what we're working on here was how what tell me when you're wanting to achieve these things on your farm you're wanting to have an income you're wanting to grow healthy food and be healthy yourself you're wanting to do it to have a certain lifestyle you also wanting to do it for outreach and personal spiritual growth there are some other reasons out there OK these are some of the reasons that I too had to work with my family grow healthy food earn income live a real life to learn the valuable lessons both spiritually and otherwise that agriculture affords and to improve our spiritual connection when you're going to do these things that in order to accomplish these goals that you have an agriculture what sort of disciplines are you going to need to bring to bear on the work every day what kind of you know we might call them character traits what would you need to bring to bear every day to bring success to your going to hear your business commitment. Diligence competence order discipline self-discipline I've heard to here accounting and somebody else recordkeeping I'm going to put those out here OK you'll see why in a 2nd counting flush records we're really talking about the personal discipline that takes to achieve success so competence diligence order sort of organization discipline faith prayer self-taught. Independence independence focus OK how about creativity sure and thank you. Spoken by a true farmer I can tell. Patients OK Fantastic we're getting we're getting the idea. So some of the things that we need to do is we need to be you know we need to have order we need to be we need to bring planning to bear in everything we're doing in a group business by the way. I am speaking about agribusiness success and what it takes to have success in a good business tonight having said that if you're not currently in a group in this new just interested in growing your own garden or working with plants there's a spot for you just just wait for it it's coming you'll see the connections later so we're It was a call to yes you need to bring planning diligence perseverance I had a feeling you guys are going to say some of these things so I just prepackage laid it's my slides OK care observance ingenuity creativity these are some of the things that we're going to apply every day OK the why of our business is this is what we're wanting to achieve the how of our business is this is how we're going to get the work done now we're going to talk about the what the what of our business is what do we need to do what tasks do we need to do to make a group business successful we need to do some accounting yes financial bookkeeping and recordkeeping are extremely important what are the tasks we need to do to make a farm work good work soil prep and any else marketing Yes seeding planning harvesting plant crop care. So we need to package the produce OK Anything else. We need a hand skills so we need to work we need to technical and labor skill. And the else we need efficiency Yes somebody else has something we need to transport stuff we've got marketing here OK you're getting the idea. You're docked for not getting everyone by the way so let's hope you've got everyone I put down. I hope we're all keeping self grade so I trust your honesty here we're gonna be doing so well preferably to plant we're going to irrigation and weed control pest management we're going to harvest the crop we're going to take care of the crop we have to do sales or marketing we're going to be doing business planning and by that if you haven't gotten that sense from some of the seminars you've been going through today certainly you will by the end of your time here business planning and that it's crucial accounting you may even have employees you can have to do staff supervision and management so you're going to learn have to learn how to be a leader of individuals how to communicate and how to inspire to action because you need employees to have action you're going to need to have all of these skills so this is what you're trying to accomplish this is how you're going to do it and this is what you're going to do this is our why how what of agribusiness fair fair OK read an interesting point in time when it comes to agribusiness as we all know and we all hear about because we read these books and we hear those. Podcasts and all of that we know that over the last 80 to 100 years small farms in North America and throughout the world are selling and where are they going they're going to somebody else whether it's an individual or a large company they're going to somebody else who already thinks that they can make it vantage of that small farm and then as that small farmer that that that farm property gets this absorbed into another business that business gets bigger and eventually they get bigger and bigger and where all the farms going there are going to the hand of larger stakeholders and there are fewer and fewer midsize stakeholders in North America. Interestingly as we have gotten fewer and fewer midsize and small stakeholders in agribusiness what has happened there's been a void open up and what is that void that void is this connection with where our food comes from. We don't know how to grow stuff anymore we many of us here are asking questions about how to grow it best we're taking advanced soil and event soil management or whatever classes we're we're trying to figure out how to fertilize this stuff or trying to figure out how to do crop here and pass management so on because we don't know because our parents didn't teach us we didn't grow up in it so there's an interesting thing as we have been disconnected from our food that opportunity has come to connect people with their food even the large companies have figured out that what is missing is connection so if you go to Cheerios website those show you this video this is a video of a farmer Ed sure from Manitoba Canada what do you think he grows he grows oats they put them right in the Cheerios It's an awful simple process those through the process through on the website it's really educational for those of you who are interested in industrial automation and food manufacturing like I am you can learn when one of video then you would think and probably than they would like to let out. Careful which put on the Internet if you're in company and you have interest in managing your intellectual capital careful So how is Cheerios going to gain some currency some currency of trust with their customers they're going to tell you who they're farmer is so that they can you can feel a connection with who is growing your food really Wow So anybody else on this bandwagon recognize that logo Dunham's. Once you to know where their food is coming from they want you to be able to trace your food right back to a source I'd like to suggest that when it comes to the evolution of the life who is familiar with the the lifecycle of a trend OK where you get the innovators and then you get the early adopters and then you get the early majority in the late majority K. and then you get the legs right whereas McDonald's on the scale of things OK they're not innovators they're not early majority they're not you know maybe they can fit into late majority McDonald's is on the bandwagon of telling you where your food comes from we don't have a whole lot more time I would suggest left to catch this opportunity before it's maybe too commonplace but the window is still open look this is McDonald's U.K. They want you to know you're you're the pigs are grown and how they're raised and if you look at how those animals are being kept out in the field in pens you would say that's a lot superior to what you would have expected coming from McDonald's If you were a McDonald's consumer wouldn't you like to know that your animals were being treated like this sure you would so how do we gain currency we tell you where the pigs come from We'll tell you where the potatoes come from right here in Washington Frank Martinez farms company after company is doing this and of course I'm related working with a company whose whole premise is on we will show you this is one degree foods we will show you exactly where every single ingredient in every bit of food comes from right down to any additives like salt and other sort of you know not grown products will show you where it comes from and people are liking it people want to know on why. Because there is an opportunity for relationship and in this world of disconnectedness which despite all of our ongoing connectedness with their devices we are becoming more and more disconnected we talk about the Out lot we hear about it people are looking for connection and they want to be connected with their food they want to be connected with their farmers because for some reason farmers are automatically trustworthy What is it about farmers that we automatically trust something about their integrity about their relatability about their down to earth and if if I can call it that what is it don't know I don't know maybe you do but it's there and it exists in our society so I'd like to tell you about my study on how to succeed in farming I'd like to tell you that I studied for thousands of hours I've studied the data on how to succeed in foreign but I'd like be lying if I said that so I'd also like to tell you that I've called lated you know reams of data into the charts I'm about to show you from various met analysis and so on but I'd be lying about that too so I'm just going to tell you what I think it takes to succeed in farming for the 1st 5 years before I do that I also want to mention that farming as a business is a very unique proposition. If you're trying to earn your income in farming unless you live in the Equator you're trying to fit your income into a portion of the year so it is you reduce the amount of time you drive up the amount of energy required in a system in order for that reaction to occur it takes more energy to do earn income in 6 months further north maybe 5 months before and a half. Takes more energy takes more time trying to squeeze that in you know it's also complex and compared to other certain businesses if you are manufacturing a widget and you couldn't get the if you were liking the way this piece was coming out or the way the assembly was working what would you do you change it right you try adjusting things and then and then you change it and you try that and then you change it you try that you change it again you've got a 1000 widget pieces in the warehouse so by the time you get to the end of a working day you've had multiple chances to try approaching this fit differently or the assembly of your widget differently when you grow on a farm how many Well I mean for I go there working for a bakery OK we mix up a batch of bread takes 5 minutes OK we're going to do we're going to do 10 batches of bread an hour we're going to work $24.00 hours a day I've got $240.00 batches of bread I can bake in a day each of those batches you know whether it's a 1000 lows or a 100 loaves it's irrelevant you get $240.00 chances per day to get that batch right that's a lot of chances so if it fails and it goes down into the next stage and I'm watching how it's behaving there and I don't like how it's behaving there even before it's finished baking I can go back and I can make an adjustment and try that and you can see very quickly you can figure out a problem in a biological process which farming and bread making are you can figure out a problem in a biological process and you can say let's solve this 240 batches of bread a day how many batches of garlic do I get per year and my boss told me I mean I expect you only have about 20 to 30 batches left in you he was reminding you me of my age thank you very much. That's one of the challenges of farming you've only got so many cracks at bat you only get so many batches you can mix up before we're just out of time so the heat is on the pressure is great the time frame in which it happens is narrow it's not a full year it's not generally a year round business where you're doing all the functions of the business if you don't have your greens in for the winter greens by late September early October are they going to germinate are they going to grow that's it that was your opportunity that year better luck next year so let me tell you what it takes to be successful in farming when you're planning now not don't look at the slides guys are this is very and the climactic if you read too far ahead. Whatever you expect to put in in terms of effort OK the amount of work it's going to take it's going to take 10 times more just about guarantee I've been listening to you guys talk here all day and I haven't had anybody disagree with me yet so far course I would challenge them on it but that's that's what everybody is sharing it's surprising what you 1st expect when you do your plans and what you actually experience once you're in the field it's surprising you know once you have employees. Or interns or something else you know let's say you've got to figure out how fast a certain job is going to get done so you'll go and you'll decide that you want to pack this many radishes her done talked about or you're going to bunch so many radishes per hour you're really hoping to do 30 radishes per hour and you can do because you're the farmer and you care and you're driven and you're motivated you can do 50 an hour and you think in your head that if I get somebody else to do this they'll do the 35 to 40 an hour when I do 50 Well the honest truth is that they're going to do less they're going to do 2015 this is the reality I found in farming that your projected rate and your You've put your numbers based on your spreadsheet and the performance of your business you've hung it on a reduced version of what you can do because you know that's realistic and when you get them to do it it's even less. Now you have to respond and you have to figure out how to move from there there's a few other things that happens you know you might you might call up a couple of customers or you might get a sense for for what's happening I'll give you an example for this one this is a light green is the planned the dark green is the actual And so you might call up a customer say your local grocery store like I did and you might get a sense for how many cases of romaine lettuce they're going to move per week and they might say we moved 10 cases per week. So when your plants are romaine lettuce and you've gone ahead and and planted successively so you can have 10 case of romaine for them and you want 10 cases for the other store in the other store in the other store so you get up to say 40400 heads of romaine lettuce ready to come off every week and the Romaine grows up and it's nice and it's big and it's tall and it's ready to go and you've been waiting for this moment because you know this is when sales start happening and you call up that customer and you say hey are you ready to buy a ready to order this week I'm ready to harvest tomorrow their answer more often than not more often than you expect at least will be I just got a bunch from the warehouse I'm good thanks click that's it that's it call him up a few days later hey you ready for you Rick this remains lettuce you but for those of you who know how long does it last in the field 3 days 5 days if you're in really good weather calm up halfway the Week later this is the end of when that red low remain lettuce is good hair you ready for a few cases you know I'm still doing OK it didn't sell well invariably you'll find that the verbal sales commitment you get from in the wholesale business at least from customers is a paltry. Result compared to what they actually buy it takes time now if I can show you a 5 year sales trend on this I would let you know that there is hope there is hope after 3 years of working with a local distributor in in the Vancouver region they're projecting their projections are very close to what they're actually pulling so there's hope but it takes time to get there. 5 years later we're in a different area than we were in the 1st year or so now when their verbal sales commitment doesn't come through what happens your annual sales well they drop and you have been projecting you know 30 to 25 percent direct expenses and you find out that when all the bills come in you're actually up in the in the order of the 40 percent range and your sales were down and in the end it can leave you in a pretty hard spot with regard to gross margin So what do you do you get to the end of the year where you didn't completely fall apart and you decide that you're going to change the plan and I've heard that very much today going easy if you're interested in agribusiness going easy because the plans are going to change unless you've had experience in it unless you've got set SALES You've got set relationships and you've got everything figured out in your process things are going to change year over year and if you're anything like us you're going to find that 60 percent of your business will change 6 resenting your business plans some time some years you might try your 2nd year and you might decide you know what almost nothing worked last year only this little bit I'm going to go you know just with this little bit and expand that so you might have an even bigger than 60 percent change but as that gets dial the in it'll it'll start coming into the funnel a little home this is what it takes to succeed 5 years of a good business it's not that different I have to be honest with you then other business when when you hear how long it takes an entrepreneurial a new enterprise to be profitable what is most business coaches and down what do they tell you how long does it take 5 years sometimes 10 Sure if you're really lucky 3 so it's not too bad by the end of 5 years you should be doing all right now you might be able to do it a little sooner you've got some great coaching here. Got some great coaching you might be able to pull that off and one of the spot I thought I would share with you is in order to get all of this as a farmer. You're going to have to walk a little bit so when you're working in the wintertime at your office tasks planning and so on you might average 5000 steps per day but as things come along to March in April and May you start increasing by the time you get to mid summer you know you may be walking on average per week remember you don't do a whole lot of service so you may be walking 15000 average steps per day you know what that means on the high days you walk anybody want to venture a guess 25230000 steps to get that average that's a lot of mileage putting on you put them in or walking around the farm to get things done so anybody can anybody relate with this or my the only one if you see if you had not even sure makes for some pretty long days so what is success truth success then how many of you watch this talk on Ted a Robert Wilding or are wild injured your hands great that's exactly what I was hoping for. He is the curator of the Harvard study along jeopardy what they've been doing is they in the late you know just post-war era they solicited 724 men to enroll in this study half of them were Harvard graduates. How for them were the people from the poorest Boston neighborhoods people who lived in tenements and and supplemental housing who spent their time on the streets 720 farm and the study has been ongoing. Since then one of the rarest studies of its kind because for over 75 years they have been in touch with these men there's only 60 of the original 724 men left alive today now they're studying their children and their grandchildren and their great grandchildren and they bring them in from the beginning they brought them in every year or couple of years and they interview them to ask them questions about their life they give them a full physical and a full medical and then they scan their brains they draw their blood they they try to figure out what's going on to get a full picture as much as possible of these men's lives one of the reasons it's so difficult to have such a long study is because you know funding can dry up the recipients you can lose contact with the participants you can they can move off and just never let you know where they're going and and then the vision of the person who's leading the study can change and then they may not apply for funding this is going to continuously ongoing study so indeed it's very rare so some of the men they've interviewed have become real leaders some of the men they've interviewed one even became a president of the United States some of become business leaders and educational leaders some men have not they have failed to thrive some have become alcoholics and addicted to other substances and they've had divorces and fallen apart so they tried to analyze the data and see what makes a difference in success if we could call it that between these and those. What if I were to tell you. That they found that the same thing that predicts your overall long jeopardy is also what predicts your happiness what if I were to tell you that the same thing that predicts your health at 80. When they test you at 50 that those are the same thing what predicts your happiness also predicts your health when you're 80 and it's not your cholesterol level it's not your resting heart rate it's not your diet what if I were to tell you that this one thing that makes a difference in your health and your happiness it measurably reduces. Mental degeneration it measurably reduces the reduced mental capacity in old age what if I were to tell you that this same thing reduces the amount of pain a patient who is suffering from ongoing medical difficulty and has constant pain in their joints or wherever that this one thing also reduces the amount of pain that they feel and that they report self report this one thing shows that there's higher levels of of mental stimulation on an ongoing basis so anybody want to take a venture as to what this one thing is only you who have not watched this are allowed to speak what's that one thing say that again. Relationships The number of close supportive relationships that you have through your life has a better predictor of your ongoing addiction to substances your ongoing health into old age your overall reported happiness levels. OK the ability of people who had their retirement to replace their work mates was with playmates those are the people who are healthy and happy into their eighty's those who were not able to make that transition well by replacing workmates and playmates with workmates with playmates they didn't fare so well those who had the least cognitive decline were the ones who were most surrounded by family and friends those who in their eighty's worse were significantly still attached to somebody else. Were also fearing the best and living the longest interestingly success then in life may have more to do with the amount of energy we put into our relationships than it does to any other single activity or focus or personal discipline her relationships you would think that would have been intuitive happiness health you know if we're to if you're We have to admit to ourselves when you're down and you're feeling discouraged and you've suffered some and maybe your farm didn't go the way you expected it to what's going to get you up in the morning you might do it by personal drive for a while but after a while it's your inspiration from your close relationships I can't let so and so down I've got to make sure I get that delivery because you know somebody is expecting it some say that there's 150 people 150 people that we can maintain close relationships with such that if you are sitting in a coffee shop and you were having decaffeinated coffee with somebody. That when that other person walked by you would invite them to sit in join you but that's going to be about $150.00 people. How close how much energy do we put into those relationships I'd like to suggest that success in life and success and farming are very similar that success in farming K. may have these goals that if we were to succeed in relationships if success in relationships was our goal here that we would apply many of these same disciplines we would apply commitments diligence competence creativity and we would do many similar tasks we would. We would go out and we would check the crop. We would provide careful observation of what was going on we would do some planning we would do some soil preparation we would do some seeding we would do some harvesting we have do some crop management and some post harvest care I'd also like to suggest that it will take you 10 times more effort than you expect to succeed in relationships and that's OK be willing to put in the hours so when I'm out and I'm looking at my fields you know what you you go by every day and you check those rows and you check you just have a quick glance of things and when you see that something's a little bit questionable You might go out but even if something's not questionable you go out and you check the crop why because it's needed so sometimes I go out and I check the crop and I'll check I'll check not only how the individual plants are doing but I'll dig in the soil and I'll check the water the more it's your level. Do you think it's any different in your relationships we only go to them when we visit obviously under strain or do we need to invest that time we need to check the crop we need to be out there they say our farmers footsteps are the best fertilizer that's the same with our relationships be there be there regularly be there all the time be there often invest in it be creative with it plant seeds you'll notice that the most sensitive time in farming is the time just before and just after you put seed in the ground those days during germination and emergence and then just up until post Emergents are the most sensitive nail biting times I have and I seed 3 times a week every week the same types of crops and we harvest 5 days a week and we do that continually throughout the $28.00 weeks of the growing year so I'm constantly on edge because the weather changes when the weather changes my my my plants the seeds conditions change the soil might have been a little bit more weapon I expected when I seeded it so it didn't get the same on a cover because soil doesn't flow the same when it's wet as when it's dry and it wasn't quite as hot so the amount of moisture that was it in the soil when I put it in. Was different and the the average temperature throughout the day and the peak temperature in the middle of the day was different so you nailbiting and you watch and you make adjustments and you check and you change that's what we need to do to succeed in relationships like to say that the opportunity in fire me if we go over to go back to the beginning of the presentation it's not just business what are people wanting. They're wanting to connect with a farmer they want to have a relationship and this is what is one of our opportunities to provide farmers more than many other don't read ahead of you know farmers more than any others are trusted I don't know why that is but we are embracing it we're trusted don't lose the trust it's a precious precious product. Don't lose that don't break it for some reason you go in to start a farm and you'll find that people are going to start dropping in on you if you were running a cake business or. You know a manufacturing business or something else they may not come a drop in business you have a farm people want to stop by and chat got to factor that into your planning you may have as many my wife could could clarify for me but as many as 10 to 15 visitors per day and I live in a rural area folks we have we have a small community of 2000 people and we've had 10 to 15 visitors unexpected visitors per day. And they want to relationship and sort of why I've already covered some of these other things farmers footsteps of the best fertiliser we covered that already by the way probably worth mentioning for those of you who are putting seed in the ground what do you want don't you want to harvest sometimes sometimes we have farmers and we as gardeners and so on we can focus on that we'd But our goal is not a weed free patch of ground there's a long application to that one you think about the fruit of the Spirit and the seed of the word and so on the goal of the seed being planted in the soil of the heart is a harvest. If you just have weed for the ground with no harvest you have desert did soil so goal run for the harvest. You know one of our one of the quotes for this. This time here together is Christ method alone will give true success in reaching the people the Savior mingled with man as one who desired their good he showed his sympathy for them he ministered to their needs he won their confidence and then he bade them follow me as a farmer you desire their good you are trying to produce something that is of benefit of use to them something that they are going to value as a farmer you will also be able to show sympathy let's just touch on that how do you learn sympathy through suffering who said that you learn sympathy through suffering when you have walked a mile in their shoes and you realize they don't have souls suddenly your flip flops that do have souls don't feel so bad sympathy is gained by experiencing or being able to put yourself at least mentally in the position of somebody else when you can sympathize now you've got traction now you've got traction then you can minister to their needs and when their confidence Jesus it says Drew the sympathy of all hearts because he showed himself capable of sympathizing with our if you're going to get into a good business some things are not going to go the way you expect there's going to be a little suffering and that's good don't you ever doubt that that is absolutely good God's plan for us is not that every door should be pushed open God's plan for us is that we will be strong. And when you are strong you have been frustrated you have been shut down you have failed and you have done what afterwards you got up you got up and tried again the just man fall 7 times and what does he do he gets up he gets up remember when you were being tempted OK and you fall. What should you do lay there and you get up the same and farmy get up there you will develop strength you will also develop sympathy when you get into agribusiness and you find that things are the way you expected realize this is part of God's plan for you and me because through sympathy we can earn. The sympathy of all and on that sympathy bridge we can build a relationship that is potentially eternal for Aren't we all trying to be forever friends and I to suggest that true success is what God did and God loved like crazy gods Crazy Love is what God Each of us here today. And if you will have success in farming you have success in life. You too will love like crazy. Thank you this media was brought to you by audio verse a website dedicated to spreading God's word through free sermon audio and much more if you would like to know more about audio verse if you would like to listen to more sermons lead to visit W W W audio verse or.

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